Network Marketing is a double-edged sword

Back in 2010, Weibo was a new thing, and there was a sense of existence on the horizon and the mop.

What Lotus sister, Angel sister, all kinds of hype network events, popular language and so on are produced from the Tianya mop.

The public relations company hides behind the scenes, thinks the Netizen's sentiment, the network hot spot all can be manipulated, but also because the network hype educates the Netizen, like the Chu Gate's world, lets the Netizen see the other side of the network, the network also is not the pure net friend's network.

Traditional businesses and internet companies have just tasted the sweetness of network marketing, as the network marketing as successful learning, Party B public Relations company and the road large and small network marketing companies such as Spring Breeze, weeds, trafficking in the title party, dog Blood out of place, the same network marketing program.

Both parties must have the need for the promotion of resonance.

Open Tianya Each section, want to not see the advertisement is difficult, or the ordinary netizen difficult to distinguish which is the real netizen post, which is the network marketing genius planning.

Network Marketing is a double-edged sword, since it is the user's mouth posting, are fabricated, are hype, can plan marketing events selling products and brands, of course, can also black PR attack opponents, such as entertainment of it circle.

Marketing Advertising + Public relations saliva exacerbated the end of the Earth Mop Community post content of cancer.

When the end of the web is no longer the content of the user, but the public relations company, advertising company planning content, Tianya every section has been reduced to Sina, NetEase, Sohu Forum, the same plate home-all the public relations company with a machine or water brush with the navy.

2010, the Rise of micro-blog, the overwhelming, by the east wind of smart phones, a new social platform as the qin and the six countries, to achieve unification, the various dimensions of the netizens are called to a square, submerged the traditional isolation forum BBS brilliant, the end of the world mop.

Ganci has, the big platform has, the network marketing big explosion is hair-trigger.

When the network marketing of the storm Center into micro-BO, the Tianya Mop became cannon fodder.

Sina Weibo instead of the end of the Tianya mop, but also embarked on the end of the Earth mop.

2010 years later, netizens have experienced the baptism of internet marketing, internet marketing, Word-of-mouth marketing, network hype already have knowledge and understanding. So want to be in accordance with sister Furong, Fengjie and other Reds hype mode to operate, it is difficult again like 2010 before so good to cheat netizens.

So, when micro Bo flooded a variety of network marketing, Soft Wen, black PR, and then look at the comments: netizens have a glimpse.

Do not underestimate the IQ of netizens, netizens not silly.

What does that say: Social products start with guns, to show off, to decline in chicken soup, to death in advertising.

This is not unreasonable, this is reincarnation, all social products are difficult to escape the doom. Including knowing, if the PR company to stare at, also doomed.

Community + marketing, like fire and dynamite, does produce explosive power, but it is also easy to self-destruct.

The decline of all social platforms, like dynasties, is a trend that does not have to do with trends.

Only micro-letter, QQ Group, QQ space, such as Tencent Social products are well versed in social essence, community is the community, that is, users, advertising is advertising, but also must be mastered in their own hands. Instead of mixing communities and marketing, become the leading marketing platform of various PR companies, like the micro-bo zombie powder, even if all microblogging users do not update Weibo, Sina Weibo zombie powder is still in the simulation of the average daily production data, it is out of control, the community is no longer a community.

If you are restrained, you will not bury your own community, but wait for the new community to be replaced by the unknown.