Network Marketing Series Three: real-time communication marketing

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Another conduit for

alternative e-mail marketing





when e-mail becomes a very unreliable user connection tool, what are the effective message-telling channels for web operators in addition to RSS? Think about your daily life, what are the common contact tools?





you may immediately associate real-time communication software (Instant Messenger, for short IM). Yes, in the age of the Internet, everyone's computer desktop has at least more than one IM open, and the use of IM even partially replaces email.





think, if your site launches new products or new services, you can be the first time through MSN Messenger or Yahoo! Messenger to inform your customers that efficiency may be much higher than through email or RSS.





because the latter must also wait for the user to charge, if it is through IM, a message may be directly bounced out of the user's computer window flashing. The common habit is that e-mail can also be slow to see, the number of IM messages bounce out of the eye with the rest of the eyes.





from August 2006 onwards, the author in puzzling the electronic newspaper marketing alternative plan, quickly put the brain to MSN Messenger above. The IM, which is used by almost every white-collar working-class, is very much in line with the readers of the digital wall. He then looked for a workable solution.





the possibility of using MSN Bot




The dumbest way to
is to sign up for an MSN Messenger username and have the person who wants to subscribe to the newsletter Add the username to his MSN Messenger contact list. Every time the content of the website is updated, the message is sent to the readers, and the message is the URL of the new article.





This creates a few questions: 1 The number of subscribers to this list is clearly hundreds of thousands of readers, and my readership is 140,000, what is Microsoft's maximum list of contact persons? There's always a limit.





2 does not want me to manually use the computer to operate IM send messages to these people! How much time is it going to take? 3 If it is true that a large number of notification messages are sent to subscribers over a period of time, will Microsoft's hosts not block me as a publisher of spam messages?





Many people may know that this kind of im all have some robot existence, MSN Messenger also has. What these are called MSN Bots is actually a program-controlled username that you can chat with when you add her to your MSN Messenger.





Some MSN Bot features are rich, for example, you can ask him English words he will help you translate, and some can do map query. Microsoft itself also encourages the development of bot, interested friends can watch this interesting MSN Bot Development contest:





the author seems to see the light of redemption: this thing can be used to get people to subscribe to the newsletter.





use MSN Bot restrictions





website operator Bulletin MSN Messenger user name, the user name is actually MSN Bot program, want to subscribe to the user himself to add this username to MSN Messenger. When the message is posted, it is sent directly to everyone's IM to complete the message release.





However, the scheme is not perfect, and Microsoft is still blocking the movement of a lot of messages. Split-time and batch sending may be a way around blocking, but the readership is still a problem when the last reader is notified that it may be a week from now.





The author turns a brain and thought, if not with the way to publish IM messages, but with the way of online notice? We all know that when the contact person online MSN Messenger will have on-line notice, so as long as the MSN Bot timed up and down the line is good, subscribers will be notified.





This is certainly a much worse effect than sending a message directly, and Microsoft has a limited number of contacts to meet a large number of subscribers. These limitations cannot be breached, and there is a limit to such a way.





to break through the number of MSN messaging and contact list size is not no way, in fact, Microsoft in the global authorized enterprises, as long as the companies pay to apply for a large number of sending messages, the restrictions can be lifted. However, small and medium web sites need to be lower cost methods.