Network Qin: Live Wallpaper is expected to become a new way of marketing

Not long ago, NetQin's micro-music live wallpaper chief marketing officer Zhao Yurun recently told DoNews interview said that the dynamic wallpaper will become a new way of mobile Internet marketing movie. Mobile phone and movie target population are highly coincidental, but also have potential spending power, so mobile wallpaper can be online booking, movie peripherals, cinemas to increase conversion rate.

Zhao Yurun introduction, micro-music live wallpaper as a network Qin company "mobile Internet search and advertising platform," one of the entrance, through the unlock, live wallpaper and user interaction, and then user-oriented mobile phone posters, film flowers, movie videos, Gifts and even mobile phone shopping mall.

Earlier this year, Qin officially turned its strategy to "platformization." NetQin's fourth quarter 2013 results showed that its four platforms, including mobile search, mobile games, security and enterprise mobility, basically accounted for 30% of revenue.

Among them, the mobile search and advertising platform is one of the fastest growing business, including micro-music live wallpaper, music radar and other entrances, the "American Film Masters China line" debut micro-Live Wallpaper is one of the lock Screens and wallpapers, as the first portal for users to use mobile phones, have become one of the mobile marketing channels that movie marketers are optimistic about.

It is understood that micro-Live Wallpaper has been "Beijing Love Story", "cosmetic diary" and "Hypnotic Master" and many other films customized mobile promotion program. Among them, the "Beijing Love Story" micro-Lok live wallpaper data outstanding performance: the average use of up to 3 hours, trailer play more than 200,000 times and 75% conversion rate. (Finish)