New challenges for Home enterprises, finding new ways of electric business

Beijing Business News (reporter She Jiating) while changing people's consumption habits, the company also put forward the new challenge of how to use the electricity quotient. Offline traditional stores are trying to work with the online electric business platform, for example, Jimei home August 19 announced with my Love my Home alliance, to 3300 square meters of site for my love my home Open experience pavilion; online Enterprises also seek direct docking with offline terminals, such as Sina Music in the August 28 launched a micro-letter decoration Festival, integrated cooperation brand, Cut into the Sales field. This means that the search for new models of electrical business has become a priority for home enterprises.

"Traditional Home stores do not cooperate with the electrical business is dead, Jimei home has been in conjunction with the electrical business on the road to carry out effective exploration." August 19, Jimei home President Zhao announced with one-stop vertical building materials home electric business Platform I love my family for strategic cooperation, is not a simple leasing relationship, but the household industry electric business model of a new exploration. I love my home network general manager Mazhichang said will be in Jimei home red store out of 3300 square meters of experience, in addition to all the use of real model room for display, to create a true life scene, but also a large number of network technology, the actual experience and network experience closely combined, so that consumers immersive, fully involved in furniture, building materials , home collocation, combination, to achieve online offline interaction, "Home products must experience sales, we will use a large database for intelligent related sales, limited customer push."

If Jimei leads me to love my home Open experience Pavilion is the offline traditional stores in the active search for and online interaction, then SINA le Habitat to create a micro-letter decoration Festival, integrated cooperation brand into the field of sales, it is online enterprises in the efforts to seek and offline terminals docking. On August 28, the third "micro-letter Home purchase Season" and the first micro-letter decoration Festival activities, SINA le Habitat will join hands with hundreds of well-known home brands billion ex-gratia building materials, furniture, home appliances and other products, but also send tens of millions of yuan gifts and micro-letter red envelopes, the home industry into the mobile marketing era.

Jimei's Open Shop Alliance Line Enterprise and Sina's creation Fusion line brand, all means that the household enterprise is actively seeking the electric business innovation model. In this regard, Beijing Furniture Industry Association vice President and Secretary-General Yushusu said Affirmation, "home industry does not have a good example of electrical business, is now in the exploration stage, but the electric business is a major trend, the traditional enterprises and electric business close combination has the prospect of development."