New Egg: The Geek strategy for China's new egg net will be upgraded

New Egg Marketing Director Zhang Yi Qin to communicate with the media, said that China's new egg network of the Geek strategy will be upgraded, the past sales of new exotic products are mainly concentrated in the IT digital field, this year will be small household electrical appliances, the expansion of life, and do not exclude the creative vertical electric business in the field of

October 2013, China's new egg net high level adjustment, Pei Qing Logistics general manager of China's New Egg Network COO, the original New Egg Software (China) CTO Ho as China's new Egg Network executive Vice President (EVP) a post. New Egg China's president Zhou Zhaowu no longer the CEO of China's New egg network, still continue to serve as the president of the new Egg China region.

With this high level adjustment, the new egg net strategy has also undergone some changes, more emphasis on the geek culture, and around the culture of the Geek category.

Zhang Yi, the expansion of new exotic categories mainly through a number of ways:

One is to expand domestic suppliers. For example, new eggs are exhibiting at the 2014 Geek Park Innovation Conference today, and the new channel "Geek Space" is online. At the show, the new egg will be on sale on the same day. In addition to this exhibition, the new eggs and geek Park to reach the 2014 strategic Cooperation Agreement, the future in the Geek Park to see the new exotic products, as long as manufacturers or creators have the will to sell through the electric platform, new eggs will quickly shelves.

The second is not ruled out in the field of creative electricity acquisition, also do not exclude the acceptance of such a type of electricity investors to expand new exotic products.

Third, the development of foreign direct purchase, and other countries and regions of the new egg net resources docking.

Zhang Yi Qin said that China's new egg net will not be with the cat, Beijing-east and other large platform to compete head-on, but to walk small and beautiful, new strange routes.