New top-level domain name hot 10 million or minimum operating threshold

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Recently, ICANN's approval of the new top-level domain name program (NEWGTLD) has sparked heated debate in the circle. Some people believe that the operating costs or let Chinese enterprises exclaiming, because to run the new top-level domain name, pocket at least 10 million yuan.

On June 20, ICANN announced in Singapore that it will increase the number of new generic top-level domain names and open international top-level domain registration to non-English characters from late January 2012, and that any companies, registries and groups that meet the new application requirements can submit applications. And after ICANN approved the new generic top-level domain name registry, it is estimated that there will be more than 100 new Internet domain name suffix.

In accordance with ICANN's requirements, as long as each applicant to pay 185,000 U.S. dollars and annual fees of 25,000 U.S. dollars, with management and maintenance qualifications, can have a top-level domain name. However, the 185,000-dollar application fee also includes an expert review fee, which will not be refunded if the application fails.

It is reported that the Patriot's. Aigo has been approved as the first batch of applicants. and the domain name registrar china million Network has formed a new top-level domain name professional service team, and in the ICANN Singapore meeting with domain name Technical service Merchant Afilias contract, provides the early domain name application for the brand enterprise, the later maintenance operation consultation management and so on support and the service.

Some industry insiders believe that the new top-level domain will bring changes to the entire Internet, the new top-level domain can not only enhance the brand influence of enterprises, ". HP "". Google "and other domain names will become the embodiment of corporate strength, corporate business model, business model will also have great changes."

They believe that the new top-level domain names for the. com,. cn, such as the impact of the domain name is inevitable, but not negative, but the relevant. com and. CN and other domain value will rise with the application of new domain name, the future of the Internet many kinds of domain names will coexist, win.

However, some people in the industry believe that the arrival of the new top-level domain will increase the cost and complexity of enterprise maintenance, a domain name asset contention is about to be triggered.

According to Xiaodong, a researcher at the Chinese Academy of Sciences, ICANN's domain name verification measures may help curb the occurrence of malicious preemption, but these measures cannot prevent the scramble for domain names between companies that can provide ownership of the same domain name.

Most respondents said they wanted to apply for a new top-level domain but were not aware of the application process and operating costs.

According to a person in the domain name Circle, enterprises apply for the new top-level domain name generally for two purposes, one is to open up registration, by registration fee profit, the second is reserved for enterprises themselves or enterprise customers use, enhance the brand influence of enterprises. If open domain name registration, also need to record in the Ministry of Public, and approved.

The source said that the cost of operating top-level domain is mainly concentrated in the server, operation and maintenance systems, manpower, promotion of several aspects, including the operation of the system and the promotion of the most expensive. Preliminary calculate down, an enterprise must have at least 10 million yuan, can run own new top-level domain name.

He suggested that Chinese companies should not blindly follow suit when applying for new top-level domain names.