New top-level domain proposal officially approved for opening early next year

Source: Internet
Author: User
Keywords Top-level domain

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June 20 News, ICANN formally approved the new top-level domain name expansion program. ICANN also announced that it would launch the new GM top-level domain global advocacy plan, which is expected to open on January 12, 2012 for only 3 months.

It is understood that the final version of the new generic top-level domain name "Applicant Guidebook" was formally approved at the 41st meeting of the New GTLD of ICANN (Internet name and digital address distribution agency). This means that, after implementation, the program can allow an organization or company to end up with its own organization name as the URL suffix, and the generic top-level domain will increase to hundreds of or even thousands of them.

Analysis of the industry, this may trigger a new round of Internet domain name Asset Scramble, but also for many domestic enterprises to build market layout, the development of corporate brand and internationalization strategy to provide opportunities.

The ICANN meeting also announced that it would launch the new GM top-level domain global advocacy plan, which is expected to open on January 12, 2012 for a period of only 3 months. Any company, registry or organization that meets the requirements of the new application may submit an application and become the Registrar of the new generic top-level domain after ICANN approves it.

According to the introduction, the international many well-known brands, such as Facebook, HP, Nokia, Google and other participating in the ICANN meeting, and the application of the new top-level domain name as a corporate brand strategy for the development of important content.

Before the new top-level domain proposal was formally passed, it was most feared that the scheme would trigger a malicious registration that would cause the true brand owner or domain name to represent the rights holders, who would have to spend huge sums of money to reclaim the top-level domain names being registered. Although the new generic top-level domain name "Applicant Guidebook" to brand protection has made relevant provisions and measures, but will still inevitably trigger a new round of Internet domain name Asset scramble. Finish)

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