New top-level domain proposal officially approved or triggered the scramble for domain name assets

The new generic top-level domain proposal was formally approved at the Singapore Meeting of ICANN (Internet name and digital address distribution agency). More than 20 kinds of internet generic top-level domain names, such as. com,. NET,. org, will be increased to hundreds of or even thousands of them. Mobile,. Weibo,. Apple is likely to become the world's new top-level domain name for Chinese general. ICANN announced that it will launch the new GM top-level domain global advocacy plan, which is expected to open on January 12, 2012 for a period of only 3 months. Any company, registry or organization that meets the requirements of the new application may submit an application and become the Registrar of the new generic top-level domain after ICANN approves it. China million network official Weibo first released the news, triggered a lot of domain name investors and well-known enterprises of the comments and concerns. After six years of intense debate and public opinion collection, the new top-level domain proposal finally the dust settles, ICANN's board chairman Peter Dengate at the meeting, said excitedly: "Today's decision will usher in a new network era, our efforts today has provided a more creative and inspirational platform for the next generation!" "As a handful of Chinese business representatives, China million network vice President Yingqiao Bridge excitedly said:" The new era is coming! Chinese enterprises can soon have their own global top-level domain name! "According to the introduction, Facebook, HP, Nokia, Google and many other internationally renowned brands have participated in the ICANN meeting, and the application of the new top-level domain name as an important part of the development of corporate brand strategy." The opening of the new generic top-level domain means that the role of the brand Enterprise will be changed from passively registering and protecting the domain name to actively establishing its own top-level domain on the Internet. Especially for trans-regional operations, with rich product lines, multi-brand operation of the brand, the brand registration as a universal top-level domain has important strategic significance. At the same time, the new top-level domain will greatly prevent phishing sites rampant, improve network security. It is understood that the. com domain name has been dominant, the world's nearly 100 million of the registration volume led to the traditional domain name resources, enterprises spend millions of dollars to buy the domain name of the event is not uncommon. The traditional top-level domain name has become the bottleneck of the new era development, and the trend of being broken and replaced is irreversible. Industry analysts said this may trigger a new round of Internet domain name Asset Scramble, but also for many domestic enterprises to build market layout, the development of corporate brand and internationalization strategy to provide more opportunities. China million Network CEO Zhang said that the new generic top-level domain proposal approved, will very likely from the deep rewrite the current global Internet application pattern, the global Internet development will have a significant impact. At the same time, China's brand enterprises will also face a new round of domain name protection test.