The fresh electricity dealers suddenly became very hot in the 2013, many electric business platforms have launched their own fresh electricity business services, it seems that the fresh electricity business as a mine can be excavated, of course, these fresh electricity business platform has its own killer, that is a certain degree of logistics capabilities, such as Amazon and Beijing East, The progress of logistics is to do the basis of fresh electricity business, then how can suning easy to buy and how to play the health of the fresh electricity dealer's attention? For Suning easy to purchase logistics capacity, in fact, the ability is not as powerful as imagined, but suning easy to buy a killer, is the local life service, and the local life services into the mobile internet, This may bring new ideas to the operation of fresh electricity dealers.
Looks very beautiful life service
For Suning and Tesco, local life service is a community life service for the channel, the goal is to realize the localization of life services, so in essence or have a fresh electricity quotient of the gene, after all, do not have the difference between good and fresh electricity business hundreds of to serve, so that time is certainly too late, So localization has become the root of the fresh electricity business, this suning easy to purchase the localization of life services obviously more advantages, which is why suning easy to buy to play the important reasons for the health of the fresh electricity trader.
In addition, Suning easy to buy fresh services moved to the mobile Internet, which is regarded as a kind of innovation transfer, in fact, those who want fresh service users are generally urban white-collar workers, their busy life, mobile electrical business is obviously able to solve the problem of time, so can get a lot of loyal users, And the key is through the fresh electricity business can also effectively promote the mobile Internet development strategy of Suning easy to buy, in order to promote the development of mobile Internet strategy, this may be the stone of suning easy to buy, but the big strategy of suning easy to buy can be achieved.
Short-term Neinian elimination of fresh electric quotient defects
Although Suning is easy to buy a localized life service, can rely on local life services can further shorten the fresh delivery time, but it is also the local services will further reduce the user base, and once the fresh electricity business platform of the user base is reduced, there is no way to form a profit-making effect, so huge marketing costs can not be rewarded, This is obviously an important flaw of the fresh electricity supplier.
Besides, even local life services, the importance of logistics is also very important, on the one hand, local urban distribution how to get users satisfaction, how to control the quality of goods are urgently needed to solve the problem, perhaps Suning can purchase and local community supermarkets to cooperate, but the management of these supermarkets can meet the needs of the electrical business, It is also important to be responsible for the quality of the goods. In addition, the urban white-collar fresh service demand for the same quality, in this context, the many defects of fresh electricity manufacturers will be magnified.
So the concept of the fresh electricity quotient is moved to the handset side by Suning. The realization of the fresh electricity business flexible customization, but due to natural logistics bottlenecks, coupled with the special nature of fresh goods, time and quality of many requirements, within a short time, the existing logistics system and management system is difficult to achieve comprehensive management, So the current fresh electricity dealers are also in a look beautiful stage. This article source: www.jianzhuhr.cn Construction Talent Net starting A5, reprint please specify thank you!