New Marketing Guide: 5 advances to help you choose the best advertising program

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Choosing the best advertising program for your business involves a number of factors, including your own experience and abilities, because it determines how much you can develop and manage your promotional activities, including the budget you expect to spend, and of course other factors. The following five steps will help you choose the best solution for your business.

Identify your customers

If you want to spend every penny of your money on advertising and actually achieve what you expect, it's important to identify your customers (demographics, location, interests, activities, etc.).

Two. Determine your goals

Be aware of what you want your customers to do when they see the advertising campaign to achieve your goals. For example, visit my physical store, participate in surveys, become loyal fans and so on.

Three. Determine your budget

Your budget tells you what kind of action you can take. Small budgets, if used on too many suppliers, can hardly produce the desired impact in the marketplace, so small budgets are often used for simpler advertising schemes. The big budget gives you more flexibility to take different options, and in that case you need more complex programming and cooperation contracts.

Four. Determine your location

The 80% benefit of an enterprise is created by a 20% strategy. Industry reports and activity tracking recorders are often based on experience. Here are some examples of methods that might help your business.

#1 the method of "Test water":

You're just starting to try advertising, and you don't have a lot of budget. Many companies in this category consider searching for ads, looking at suppliers ' search volumes, self-management tools, and pricing.

#2 "Ring Sound" method:

Your budget is usually a little bit more, and your goal is to make sure that your ads are as much as possible for your customers to see. You may be doing some branding campaigns, or activities that are costing you a lot of time. Your advertising will include search, ad networks, advertising publishers, Daily transactions, social ads, and so on. Publishers and advertising networks, which usually have the highest number of visitors, will become the corresponding advertising providers. However, the length of supply depends on the size of the cost of each action they give.

#3 "Money is only spent on completion" method:

You have a lot of budget, so you can bargain with most of the suppliers to choose the type of supply network you want. If your business model is only for paying visitors and your budget is not much, the daily payment service may be too expensive for you and you may only choose to use the Affiliate network. You can refer to resources like affiliatedirectory.com to choose the right affiliate network.

#4 "Network community" or "deep local" approach:

You have access to a specific community, and it's likely that you've started to dive into the neighborhood by searching for ads, media sites, social networking sites, and daily deals. You can do a simple web search to find some of the local mainstream media sites. For many companies, it is usually through the four major advertising groups for social networking site advertising.

#5 "Labor Saving Worry" method:

You have time to search and view other professional social networks and consider whether to apply them to your existing advertising strategy. You have more budget and are looking for new ways and means. You have a commissioner under charge to manage advertising, or you can hire an agency to help you do the job.

Five. Identify your network channel

It is important to know the suppliers you can choose. In general, suppliers can be divided into the following types:

Search advertising networks such as Google, Youtube, Baidu and Bing. These networks provide text link ads through sales or rental space. However, they also offer other ways of advertising, including picture ads and video ads. Some networks also offer other functions, such as marketing, to advertise again through the Web to Web users who have become interested in the content of their ads in previous browsing and search processes. Here, the cost of advertising is usually calculated on a per-click basis. This approach allows you to use a variety of customer features as your promotional goals, including their keyword search patterns, age, geographic location, language, and type of purchase content. These networks will provide you with a range of tools that allow you to manage and report on activities (advertising creation, tracking, corrections, billing) for your promotional activities. At the same time, you should also see if the social search network can be used as another promotional channel with the same function and refer to the relevant evaluations.

Web site advertising networks, such as Casale, ValueClick and 24/7 real Media, often incorporate a series of independent sites into a network for a range of advertising campaigns, typically using picture ads. In this way, you can choose to charge for each click Cost or cost per thousand, and you must have a minimum budget guarantee. This network can also provide marketing advertising. In some cases, you can manage and report on your promotional activities through this network of diverse choices. And in most cases, unless you choose a website ad network that can reach a certain group of people, and other ways are not available, then you must first cover some basic search networks and Pay-per-click Social Advertising Networks before you choose to use the network.

A publisher's Web site, such as a local newspaper, a radio station, or a topic-related portal (e.g. car, cooking, Chinese, weather, etc.). In some cases, publishers will have more than one Web site. Advertisements are usually published in the form of pictures. In this way, you can choose to charge for each click Cost or cost per thousand, and you must have a minimum budget guarantee. In most cases, publishers will provide you with activity reports and updates, but you cannot manage and report on your activities. If you've covered some basic search networks and Pay-per-click Social advertising networks, or you need access to specific language or cultural groups that you can't effectively access with your search network, this publisher network is a great choice.

Social advertising networks, such as Facebook, Twitter, and MySpace, now offer a wide range of advertising campaigns, billed on a per-click basis. Facebook's ads include images and text links. These networks will provide you with a range of tools that allow you to manage and report on activities (advertising creation, tracking, corrections, billing) for your promotional activities. And StumbleUpon has a very different and interesting per-click Quantity Billing model to advertise on their network. Paid social-networking ads can often but allow businesses to get a lot of clicks at a low cost per click. But also remember to look at the return rate in the data analysis to make sure that the clicks can get real value (see the measure). If your return rate is not very high, then the social advertising network with paid search network is the choice you should consider.

The Alliance advertising network has different operating modes. They usually charge a full service. Advertisements are usually placed in an online product's target network (web site, browser toolbar, etc.) and are presented as images. How you manage your campaign and briefing depending on the network you choose. The Alliance network will create a lot of spam information, so it's not very popular. If you can successfully build a network with no spam information, and in this network, your audience matches your target population, and you are able to keep your brand reputation by constantly checking the content of the site, so you can consider using the web for advertising.

For appropriate retailers, daily trading networks, such as Groupon, Living Social and Dealfind, offer discounts (usually in the form of coupons) to subscribers ' networks as a good choice. Industry research reports show that the use of social media, especially Facebook, can promote customer participation and improve business.

Link advertising networks often sell links to provide advertising opportunities.

Something：

For some enterprises, it is easy to make an advertising decision according to the five-step choice of paid advertising scheme, while for others, the choice of advertising scheme is still a very complicated process and decision. So overall, or according to their own actual situation, comprehensive consideration of the situation.

Original: http://www.socialbeta.cn/articles/advertising-plan-selection-five-steps-2012.html