New media cross-border integration surging hundred-vision to join hands with Microsoft in Shanghai FTA

Hundred-Vision (market, Inquiry) bulletin, the company and Microsoft intend to jointly invest 79 million U.S. dollars (about 483 million yuan), in China (Shanghai) Free Trade test area set up Shanghai Hundred Information Technology Development Co. Blackstone will hold a 51% stake in the newly established joint venture. Financial profit, current savings interest rate 1000% analysis that the new media industry has entered the powerful Cross-border strategic cooperation and industry integration stage, the industry giants have to increase business expansion and innovation.　　As a new media industry "national font" leader of the Hundred-vision, the choice of cooperation with Microsoft roots in Shanghai FTA, will undoubtedly allow the industry to create a huge reverie space. This year, the video new media industry has emerged in many deep-seated, cross-industry strategic cooperation.　　such as Archie and TCL Cooperative Intelligent TV, Millet and Cntv launched the box and smart TV, Alibaba and the number of cooperation to launch the box, and Skyworth launched Smart TV, Le Vision will also be announced on September 23 with Tencent in-depth cooperation into internet TV. The company also announced that Microsoft is joining the "new generation of home gaming entertainment products". In this regard, the industry analysis pointed out that the hundred-vision control shareholder SMG in 2005 to obtain the first domestic IPTV integrated operation license, and was Brigadier General "BesTV" as the IPTV business call. This will provide a licence and content advantage for the company compared to other peers. At the same time, the company's own new media broadcast control platform, and the resource advantage is obvious, and domestic and foreign internet companies to carry out high-level strategic cooperation of capital, which may also be its ability to join hands with Microsoft a big reason.　　And more importantly, the current book in the hands of about 1.9 billion yuan in cash, operating cash flow is good, will provide the company with extended expansion capacity. As for this cooperation, the vision is full of confidence. The company announced that it and Microsoft will come up with their respective business-related core resources, in the new generation of home game entertainment technology, terminals, content, services and other fields to launch a comprehensive cooperation. In addition, in the country's "China (Shanghai) Free Trade test Area" and other aspects of the policy framework, the company and Microsoft through the joint venture, will help the two sides cohesion brand strength, promote the company in China and overseas "a cloud multiple screen" business in all aspects of the ability to upgrade.