New Oriental's online education revolution spread to overseas study consulting industry

In the past 10 years, study abroad consultation has been the hottest in the education industry, but also the major media sales eyes of the most important "golden master." In the recent growing tide of online education, study abroad consulting industry has been biased in a corner has not been touched. Then in recent days, the new Oriental suddenly in its cool online line one-on-one live-type high-end consulting products. The new Oriental was once thought to be ambiguous on the Internet strategy, while studying abroad is one of the most outstanding star business lines in recent years. New Oriental Online Study consulting business, will originally impregnable traditional study Consulting city opened a gap, this move let the industry feel surprised.

With "Harvard mother" Zhoujong comeback opening, pull open Online study consultation big screen, make new Oriental looks like "play really". Although the cool learning online teachers are open to apply for courses, but according to New Oriental insiders, Zhoujong this year, mainly engaged in http://www.aliyun.com/zixun/aggregation/30785.html "> Management work, now comeback consultation, Obviously not personal behavior, but by the new Oriental high level. Zhoujong is the new Oriental's Future Abroad Consulting Co., Ltd., the CEO of the Special Advisor, the new Oriental future overseas U.S. Undergraduate department director, the U.S. Ivy Workshop Project founder, engaged in consulting work for 14 years, has helped thousands of children to their minds of the ideal school, including Harvard, Yale, Stanford, MIT and other world top schools, so the students are called "Harvard Mother", in the field of consulting abroad has a very high reputation. Zhoujong in the cool network broadcast platform on the "high-end study abroad consultation", each limit of 1 people to enroll. A single consultation time of 1 hours, the price is 580 yuan. This price is even far below the average TOEFL teacher's cost of teaching. The student's follow-up service will be tailored to the students ' specific circumstances.

and online training from the birth began to be questioned, "loss of teacher supervision and classroom atmosphere can not guarantee the effect" on the contrary, some of the basic links in the consulting industry does not have to face face-to-face, can complete through the network. But because the resources of excellent consultants are valuable, human cost elasticity is low, the promotion cost is high, the service can reproduce the weak and so on reason, with "low price" even "free" as the gimmick the new Internet company is difficult to enter, and the old study advisory body has no power to go to this beach "muddy water" from the money.

New Oriental Dare to online study consulting, very important reason is that the market on the scale of overseas study consulting companies to study abroad for the main business, only the new Oriental is a small number of training income is far higher than intermediary income companies, wading online consulting to pull low intermediary prices will not hurt itself. And in the last two years as the core focus of Internet of education industry, the new Oriental is probably clear, rather than waiting for others to make a mess, do it yourself.

What's more, Tao, executive vice president of the new Oriental's future, told the media that only 20% of the customers who went abroad last year had access to the Internet and 80% were transformed by the new Oriental language training business. The general study Company is 50%-60% by network promotion, 40% by channel. For the new Oriental, the exerting force of online Study abroad consultation, from the training business of the transformation of income will not be lost, but through their own cool network platform Low-cost access to users, other institutions to eat the network enrollment.

Another important reason is that over the past three years, the "future abroad" has been under the leadership of the Zhou Chengang to carry out high-end talent reserves, at present, all of the overseas students are nearly half of the returnees, from the British and American top schools have 500 employees. Once through the online study of the way to the battlefield to the Internet, the service between the agencies will be more transparent, the new oriental accumulation of high-end returnee consultant lineup will also be powerful, after all, what is more convincing than "oneself is a case of success"?

Perhaps the outside world also only regards the new Oriental as the target of the online education company, but Chang, CEO of the new Oriental online and cool network, said in a recent interview that "3721.html" >2014 year, the biggest change for the new Oriental Group is to think clearly about the issue of online education. ”