New Shell electronics: Two male lead's geek dream

Guxiaobin (left) and Danian

A nutshell, a new shell, appeared in Beijing. Yesterday afternoon, headquartered in Shanghai, the Shell Electronics, held in Beijing in the summer new product conference. Although the shell of 2009 has been established, this is still a new appearance: New architecture, new CEO, new brand, new product line, new rhythm ...

The conference opened with a black-and-white promo, almost a remake of Apple's "Here's to the" Crazy ones ad. To borrow this bridge, the shell clearly agrees with the phrase: Only those who are crazy to think they can change the world can really change the world.

Shell Geek Dream

Under the leadership of the new CEO Guxiaobin, the new brand Geak shell, this breath released five products: two positioning different smartphones, a 4.2 based on Android operating system, a smart watch, a smart ring. You know, last year the shell only launched a smart phone.

Two smartphone, a main push camera function, another main push 5.8-inch large screen high matching. But the most appealing thing is not mobile phones but smart watches and rings-wearable devices are in hot demand.

Especially smart watches. Shell for this product is expected, both close to the health concept of various applications, but also with the mobile phone to coordinate with each other ways, more importantly, the shell hope that the user's wrist, the establishment of its new set of ecosystems, based on the new ecosystem of the shell standard.

All this is just the beginning.

Guxiaobin revealed that in a few months after the shell will be held in the autumn new release, there will be "very cool, important innovative products" launched, it is said that this product can exist in any corner of the home.

In other words, the shell is still quietly layout to more areas. Nutshell chief market Officer Li said: We have to be intelligent. Obviously this is an unusually ambitious geek dream. Just a year's time, how can the shell quickly enter a number of different product areas? Where is the shell that pushes forward?

Designer House, the third party intelligent hardware design company, plays an important role. In the design, production and even logistics, such as the increasingly meticulous division of the background, the development of the shell needs to borrow power partners. And do not do with the standard is very simple, Guxiaobin Sina Technology said: "Immature must not do."

Even so, there are many problems in the way, such as craft and capacity. Before the production of intelligent ring materials, has been unable to make the shell satisfied, or even become one of the biggest difficulties.

But the shell of the pace can only one fast, otherwise difficult to complete the established vision of "2015 years ago to become China's largest cloud terminal company." Although the company's vision is so clear, at this stage, no specific sales forecasts are given for the two newly released handsets, or watch rings.

Two leading men

This time the shell of the Conference, in fact, there are two male lead. One is on the stage, one is under the stage.

On the stage is Guxiaobin. Guxiaobin joined the shell last October to replace Guo Zhaohui as acting CEO. For Guxiaobin and the shell between the two-way selection, the outside once a lot of puzzled. Even at one point there was a direct comment that Guxiaobin's career choice was some kind of "death".

Guxiaobin the image of the media is the most widely known. He has served as senior editor and deputy editor at Sina Science and Technology channel, and later became co-founder of the internet online industry media techweb.cn. On the other hand, Guxiaobin has always been a hardware geek, since the study is full of electronic waste, and even students like the taste of rosin.

From "layman" to "expert" in the process, Guxiaobin said he had more to see the lively, and now he has begun to expose some of the industry problems, of course, these will be something.

Under the table is Danian. Danian is the shell of electronic investors, control, but also a grand CEO Chen Tianqiao brother. At the press conference yesterday, he sat in the middle of a Chinese dress. At the end of the conference, the scene media swarm Guxiaobin, while the side of the Danian quietly got up, silently away from the venue.

Danian does not often appear in such public appearances, apparently this time with a meaning. Because the nutshell is Danian own child, the dream of the Nutshell comes from Danian's dream in the final analysis. As a grand COO, Danian has been the internal leading innovation institutions and hardware business, now these ideas in the nutshell to continue.

One day last year, Danian on MSN asked Guxiaobin: "Want to do something more meaningful, more fun things?" may wish to visit Shanghai. That is, from the beginning of this sentence, two of people's dreams are one.

Nothing to do with Shanda.

But this dream seems to have nothing to do with Shanda. Last November, the royal two brothers separated the news in the Danian, led the wireless business from the grand system of stripping, and Chen flyover to draw a line. Despite the official announcement, Danian's name was quickly wiped out in the management's introduction to the Grand website.

Danian finally to get out of Chen Tianqiao's reputation. Just like the big other founder Tan, Danian also need to do something to prove themselves, beyond the grand image is a goal can not be said.

For the nutshell and Grand relationship, the official shut up, just stressed that Shell is an independent company.

Yet the brand is hard to erase, or it doesn't need to be wiped out. For the smartphone industry's competitive future, one of the judgments of the shell is that the operator-led low price war will change, and handset brands want to raise the premium to launch more valuable smart terminals, while the competition for hardware performance is nearing its limit.

Therefore, the future content will become the core of competition.

"Games and literature are what we are best at," Li clearly refers to the grand accumulation of games and literature. And Guxiaobin also stressed that this part of the resources, but also the shell electronics and components suppliers to negotiate a help. Obviously although already from the Grand Peel, the nutshell still obtains the huge resources aspect to have the certain superiority.

Still, the shell is no longer a grand hardware dream. Guxiaobin said the domestic counterparts, respect for oppo, the charm of the family and other peers, and the Shell also said hope to peer together.