Nielsen releases 2014 China consumer Confidence Index Report

On July 21, according to the Nielsen Company's China consumer Confidence Index report, China's consumer confidence index has maintained a 111-point all-time high in three consecutive quarters since the fourth quarter of 2013, compared with a 1% increase in the second quarter of 2013. And Nielsen's China general manager, Dong Juede, said he thought E-commerce was going through a period of rapid growth in China, and that it might be reshaping China's even global retail market.

"As Chinese consumers continue to upgrade Disposable income, per capita consumption is also continuing to increase, which will help to further promote China from investment, export-led to consumption-oriented transformation into a mode of economic growth." "The further deepening of the urbanisation process is another major driver of China's consumer confidence index," Dong Juede said. Although more than half of China's 1.3 billion people have moved into towns, there is still a gap between the highly urbanized US and European markets. That is why, in the next 10 years, China's cities will emerge with millions of new consumers with strong consumer potential, and these emerging consumers will play a very important role in boosting the overall rise in China's consumption levels.

Dong Juede also said that E-commerce in China is experiencing an era of rapid growth.