Nielsen survey shows increasing user involvement in mobile gaming

Source: Internet
Author: User
Keywords Mobile games survey shows
Tags cost entertainment game game sales games gaming mobile mobile entertainment
/wendy, a research firm Nielsen, said U.S. video game buyers are spending less on video games, putting more and more money into mobile entertainment and leisure activities.  U.S. retail game sales dropped slightly in 2010, with the average cost of gaming spending per household as a share of the total entertainment budget falling from 9.3% in 2009 to 8.5% in 2010 years.  At the same time, the share of entertainment budgets for game buyers, such as leisure activities, rose from 20.4% in 2009 to 25.1% in 2010 years, including eating out, shopping, going to parks and so on.  The company points out that although video games share less in the overall entertainment budget, the actual money spent on video games is almost the same as it was last year.  In addition to video games, budget cuts in the United States include watching movies, buying or renting feature films, buying subscription/Pay TV packages, buying music and buying print media such as newspapers and magazines.  Nielsen pointed out that although the video game budget slightly reduced but the share of mobile entertainment increased, players in the hands of money can easily from the non-mobile video game to mobile video games. "The same goes for other less-shared entertainment, where the screen changes and the content may not change, moving from TV, movies, computer screens to mobile screens." "In 2010, the family that bought the game accounted for 26% of the American family, a slight increase from 24% in 2009."  The Nielsen Company will spend 1 dollars or more on a monthly basis as a family to buy games.  The figure below is a share of the entertainment budget of the United States to buy video game families: Blue stands for 2010, Green stands for 2009. More information please pay attention to play the game network more
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