Ningbo Saint Lai Tatsu Electrical Appliances 宁恩yang Family: 621 million yuan wealth

Financial Weekly reporter Guo Jitung 宁恩yang shareholding: 41.814 million shares estimate: 14.85 Yuan Wealth: 621 million Yuan July 2, Ningbo Saint Lai da Electrical Appliance Co., Ltd. (hereinafter referred to as "Ningbo sunld") IPO application by the SFC approved.　　Ningbo SUNLD specializes in water heating electrical core parts and components and machine research and development, production and sales, the current main products for the thermostat and electric kettle machine.　　Ningbo SUNLD has been focusing on the research and application of thermostat, up to now, Ningbo SUNLD accumulated 50 authorized patents, including 2 invention patents, 17 patents are being applied. Ningbo SUNLD to independent intellectual property rights of the thermostat as a starting point into the downstream machine field, relying on a strong core parts research and development and supporting capabilities, in the downstream electric kettle market has also made good progress. Ningbo SUNLD Electric Kettle Products almost all assembly independent brand thermostat, according to domestic and foreign brand customers personalized needs, to provide "customized production services."　　Ningbo SUNLD Electric Kettle Products with its excellent quality, rich appearance design, strong new product development ability to win the domestic and foreign machine brand customers recognition. Ningbo sunld always focus on water heating technology and temperature control technology of the two core technical fields, and constantly use new materials and new technology and other high-tech development of traditional water heating living appliances innovative design.　　The future will continue to be independent research and development, innovative design as the core, with independent intellectual property rights of innovative products as the carrier, through the promotion of more advanced behavior energy-saving water heating products, to promote the company's sustained and steady growth, leading the industry development trend. 2009, 2008, 2007, the company's comprehensive gross profit margin of 34.22%, 29.64%, 28.13%, at a higher level and the trend is rising. Ningbo SUNLD maintain a high profitability of the main reasons include: ① The company has a number of independent intellectual property rights of the core technology, in the thermostat production field of special industry status for the company to enhance profitability, expand the development of space laid the foundation; ② the company is expanding its production capacity,　　Each year, we devote great efforts to the research and development of new technologies and new products, implement differentiated competitive strategies, and ensure the sustainability of profitability by virtue of the sensitivity of market demand and the ability of continuous new product development. The actual control person of Ningbo sunld is 宁恩yang and Yang Qing father and daughter two person, before this issue, 宁恩yang, Yang Qing by the indirect shareholding way Total holds the company to issue 69.69% of shares. After the successful issuance of the stock, 宁恩yang, Yang Qing total holding the proportion of the company's shares down to 52.26%, is still the actual control of the company.