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In China, the biggest user share is Baidu, whether it is the green-Luo algorithm, or original Mars program. Every time Baidu frequent updates, the webmaster will be deeply affected. Every time, the webmaster are followed by Baidu, each time, the webmaster are plunged into deep thinking, summary, change. When a master for the search engine changes summed up, many webmasters have found that "no matter how the search engine changed, but the million change." In fact, as long as the webmaster do their usual work, no matter how the search engine changes, our site will have a good effect.

The site is not just search engine optimization, but the need for overall marketing.

Search engines increasingly value the overall optimization of marketing, such as searching, community, and social networks. Many webmaster in the keyword ranking work still use the "inner chain for the king, outside the chain for the Emperor" law, although this rule in search engines can get a short time ranking effect, but when the search algorithm updates, this site will also have a considerable impact. Search engine constantly updated, the same is the search engine rankings on the site will refer to a number of factors.

The soul of the website, must be a valuable content

No matter how beautiful the style of the website is, regardless of the structure of the site is how much concise, the content of the site has always been the soul of the site, from the beginning of the SEO optimization of the moment, the site content has been the search engine unchanged truth, content optimization is not simple original, but can create value for users.

Value-rich content is from the user's point of view, we are doing "website construction", customers are often all walks of life have, but the site marketing they are concerned about the same, website construction, website optimization, website marketing solutions, website construction How to highlight the corporate culture, the best results of site optimization and so on, At this time we have to solve is the customer concerns, how to create a rich content, resolve the customer's query, case is the best display.

Backlinks to serve readers, services and users

Many webmaster to the reverse link explanation is still, the reverse link can bring a certain amount of traffic to the site, so as to achieve the effect of optimization. This is a lot of webmaster ignored the problem, the reverse link does not mean traffic, to serve the readers, service users.

What is the reverse link to realize its value, through the backlinks to enter the site's users, what is the most want to know what content, this is the previous page content supplement or description, which explains the relevance of the reverse link is valuable. The value of the reverse link exists, high quality content page can deliver more value to the website, higher PR. Now Baidu has been emphasizing the quality is the core, seoer to reverse the concept of the chain is also the webmaster for the user to create the channel of value, and can not only win in quantity, quality is our ultimate goal.

A valuable page, will get a lot of people's attention and identity, after the precipitation of time, so the value of the page will be in search engines to get a better ranking, but also for webmasters to establish a better internal and external relations system.

We all know that sales are: "Customer is God", in the Internet is the same as "users also agree is our God", user experience is our important prerequisite for optimization.

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