Not black millet, just talk about fans

Lead: In the future, when more and more real rice noodles are produced in a huge user base of millet, I dare say that millet must have transformed into a great company.

Is there a fan of millet? This is a weird topic.

If I say there is no fan of millet, some people may jump out and refute the first time. On the streets, in the newspapers, in the media and on television, "rice noodles" have become the default high-frequency words sooner rather than later. However, do not you see the streets, the newspapers, the media, on television every day to promote the truth of the universe, empathy. There is no fan of millet, this is a serious topic.

There are some phenomena, is not some inconsistent common sense:

For example, today, the delivery of millet, and some people rushed to grab red rice. The day after tomorrow, Huawei released the goods, and began to rob the glory of 3C; had to wait for the purchase of rice 3, heard MX3 down to 1699, immediately turned Meizu official website orders. The so-called fans of millet, today can be rice, tomorrow, Huawei powder, Meizu powder?

Rice 3 conference, carrying a flag T shirt applauded the most excited and should be the loudest of a group of people, they should be no doubt that fanatical rice, but a venue, some of them will calmly choose to own as The crazy brand sold off. For a crazy love, turn around and cool reselling, rice is too personality split, right?

Millet conference venue, has always been caused by screams are announced price of 1999 stage, and "a spree is not enough, we add to send!" Orgasm stimulus, real enthusiasts should be more enthusiastic response like an updated version of MIUI Number, functional innovation, cell phone technology design, but only the media, product people bring a little sparse applause. Enthusiasts "fever" is not technology, products, but the price? Of course, anyone who read my article knows that I do not have the meaning of black millet, but I am skeptical of everything (see iDoNews, "Domestic Mobile Phone Manufacturers: The Best Times and the Worst Times").

"No design is the best design." Fans love a brand because of its unique qualities, but can it be an attractive feature to "design without a design?" A brand of fans will be so unscrupulous self-proclaimed?

... ... So many, "not too normal" phenomenon too much, on the contrary, Apple, Samsung, Huawei, HTC fans, but it is another story:

Perfect idol

Psychology, there is a saying called the halo effect, from one aspect of Niubi, to all aspects of Niubi, extraordinary to the Holy Land, the perfect idol was born.

For example, the pilgrimage-like media, said Steve Jobs's Apple opened up a new era of mobile smart devices / mobile Internet, but do not know the first smart phone, the first tablet is made by Microsoft. Everyone touted the industrial design of the iPhone 4, we all know that it is a real Apple's status to lay Steve Jobs onto the altarpiece, but many people remember it is also a hand holding the border signal intensity will be dropped, and even Basic functions have serious flaws in the phone.

Another example, smooth, simple, friendly iOS system, many people even ignore it, it is actually a fixed hardware adapter "semi-intelligent, lightweight" system. With the do not know is the "reference" or "plagiarism" pull-down menu, card-based multi-tasking interface, flat style UI icons, gradually become "completely intelligent", iOS experience and hardware requirements, But also gradually declined to disdain before Andrew monkey a grade.

Also, Samsung's Galaxy / Note size dual flagship success, subverts the Father Joe's smartphone 3.5-inch superior theory, Apple risked once again face-play risk, but also introduced the 4-inch superior theory, fruit powder also with the times Discover the benefits of a 4-inch or larger size. Joe Father is nothing more than a mortal, but also bragging, speculation, making mistakes, even if the faint feeling of fruit powder, but does not affect the Apple brand and Jobs idol in their hearts.

Halo effect, will inevitably lead to selective oversight, selective trust, selective memory, in short, is "stupid", fans are more or less like this. In contrast, the so-called "rice noodles", new product briefing on technological progress do not understand, the only allow them to remember after two years of a year, only the price dividend, they are not shrewd.

Emotional reaction

Whether you really love something is not something you have at your fingertips. Emotions, unconscious movements, conditioned reflections These subconscious representations, like icebergs hidden under the sea, are truly yourselves, unself-controllable, self-contained, logic-manipulative things that are not credible .

Real fans, talking about a topic, will "unconsciously" defend their idols, such as fans of Long-legged Oba, when others "attack" his idol, will move out such a rhetoric, " XXX how hard do you know, do not black him again. " How to know how to dare to love from XXX long handsome XXX how hard. So-called tendencies are so, even without their own perceived, unconscious tendency to operate conscious behavior.

To put it more deeply, if someone criticizes a thing you like, no matter what he says is right, you are offensive at the beginning. This unconscious emotional reaction is the brainwashing symptom. Special senior fans, because of the halo effect of strengthening the positive perception of idols, until the formation of emotional conditioning. For example, fans of different idols in the entertainment industry will attack each other. Sci-fi battles among technology companies such as Apple, Google, and Google are not directed at personal attacks on the content of the article. The words "Haven" and "Soft Articles" Black and white thinking, preconceived guilty presumption, and even u can u up no can no bb are similar to brainwashing but different levels of abnormal cognitive state.

Idol is the same as being violated infringement, and of course their own violations will be angered, emotional response to take for granted. It stands to reason that such a large user base of millet is the so-called rice noodles, negative news about millet, comments we should see a lot of fierce rhetoric. In fact, on the contrary, there are few positive press hits about Xiaomi, most of which are disagreeable comments. However, negative news can see a lot of "like" comments on clicks. Such strange circumstances even make Xiaomi gradually accustomed to With scandal, negative news speculation. This shows what the problem?

Exclusivity

Another fanciful phenomenon based on idolatry is the exclusivity. Fanatic fans will perfect the idol, will have emotional reactions, will naturally idol as "unique", then, will gradually exclude other aspects of idol with the same dimension. For example, some fanatical "C language fans" will think that other programming languages ​​will not work, and Apple will consider Android systems and Android machines as rubbish.

Although fans do not adore different idols of the same dimension, it is possible to worship different idols of different dimensions. These words are more talkative, for example: Han Han fans will not be GJM fans; but Han Han fans may also be Jobs fans. Because Han Han and Guo Jingming belong to the same dimension, but with Jobs belong to different dimensions (cross-border).

The exclusive result is loyalty, which is an essential quality of fans. The real rice will definitely not Meizu, Huawei, Cool applause, but will not try to buy their products, but in reality, we have seen is a high degree of overlap between users of millet and other brand users, their degree of freedom rather quite choice Big. The so-called non-millet does not buy rice noodles, when the price cuts of other domestic brands larger, it will soon shake ...

Self-identity

In front of so many idol worship of the inevitable characteristics of why the fans become a person, objects, brands, the company's fans? Self-identity.

Fans will not choose a particular person or thing idol, fans choose idol is based on a "link" above, the general is to find commonality. With commonalities, fans can gain psychological approval. On this basis, the idol is like an extension of itself, and the worship of the idol is like the worship of oneself. If a fan adores individual heroism, he / she may like the superstar-studded team. If a fan is cautious in his / her own behavior, he or she may like those who play conservatively.

Those who self-identity, whether they have or do not have their own, are generally some positive things. Apple powder to appreciate apple's different, valley powder to appreciate Google's open, innovative, not evil ... ... in the history of IT leave a solid color of the company, generally have a large population of real powder, these companies are great because they are Certain traits resonate in the user base.

So, when the rice flour is proud of "no design is the best design", running points, using the Qualcomm xxx processor when I wonder, where these things will allow ordinary people to find their own appreciation of the "common", does anyone still like it Own "non-original", "plagiarism", "no lower limit speculation"?

There are no fans of millet, I can not completely under the conclusion. However, in the future, when more and more real rice noodles are produced in a large customer base of Xiaomi, I dare say that Xiaomi must have transformed into a great company. As for now, you understand.

(Author Aoyama, starting to iDoNews column, please indicate the source and source.)