Not that I don't understand, or that the world is getting too fast

It's not that I don't understand, or that the world is getting too fast. A few years ago, when I was at the airport bookstore, I was laughing at the sensational "Masters" in the television set, I never thought that a few years later, these "masters" would be able to open a Yi Lawan training conference, not to think that my boss would pay to listen to these "Masters" courses.

A brief introduction to my business. This is a more than 20-year-old pharmaceutical retail business, although the boss only primary school culture, but rely on hard work, now has more than 400 chain pharmacies. I personally, formerly a well-known pharmaceutical retail business vice-president, is now the general manager here, that is, the so-called professional managers.

The story took place in the first half of this year. The boss was not too involved in what training, but recently because I think the old business model of aging, and can not find a clear direction, then the boss in the peer introduction to Shanghai to participate in "Think of the eight institutions" study for four days.

After returning from Shanghai, the boss looks excited and can't wait to share his "experience" with executives and organize executives to watch videos. Unlike in the past, bosses are now talking empty words. What "to put down, to give, to achieve people, to have a realm" "to use the love to treat the company", how to listen to how all feel there is a share of the taste of MLM.

That's not enough. From then on, the boss began a large-scale "sports": Hold a speech contest, asking everyone Thanksgiving enterprise, to review the enterprise to do their own how much to pay, at the same time for their own confession: What sorry Enterprise, sorry leadership, sorry colleagues ... Some of his colleagues even spoke tears and bowed to the boss to show his gratitude.

The boss also organizes the backbone staff to take part in the lesson. Learning process, in order to let oneself completely relax, some employees in order to achieve the so-called bloom, no one can, or dressed in grotesque, or crazy roar, or dance strange dance, and even take off their coats, extremely crazy. They say only in this way can completely put down their own, completely to the enterprise, to the boss.

I had to pretend to be "crazy" to match my boss. However, after each crazy calm down, but also feel that they and colleagues of these acts are very ridiculous, very vulgar.

In my private observation, I found that other colleagues, like me, pretended to cooperate with the boss on the one hand, and on the other, they were talking privately and disgusted with the boss's practices.

If it's just a toss of employees, there's not much of this brainwashing. But some practices have seriously affected the business management, let me this general manager unbearable.

In order to "let staff loyalty to the enterprise", the boss set up the so-called "NDRC", the new team and the original management of the company's dual operation, take pains to meet together, asking everyone to share, introspection, repentance. The original management of the boss will not obey the wishes, from the Development and Reform Commission to promote people to management level. In this chaotic management, the normal operation of the enterprise system is disrupted, the original strategy has been overturned.

Of course, there are executives who advise their bosses, against this brainwashing, said that this is some specious lake truth, there is no basis for scientific management; The double operation of the two teams should not be the normal, the enterprise should operate according to the standardized system; The human heart is the result of the long-term influence of the enterprise culture, is people-oriented, not the person without thought

After the boss heard, not only did not accept, but very angry, think that the idea of eight to teach the reason has not produced effect, is because the senior not listen to their words, no change of concept, not really believe.

In the chaos, corporate performance has slipped and staff turnover is enormous. But the boss still believes that the decline is due to their own learning is not deep enough, high-level thinking is not uniform. And think eight of the training does not need a fee, so the boss is ready to lead the senior to study again.

I and a few other executives don't have to go anymore because we're already discouraged and ready to leave the business.

But before I left, I wanted my boss to see this "experience" and pick out his own work notes.

Work notes

2013 x Month x Day

My experience in learning and thinking about octopus

Most of the teachers in the group are not highly educated, and in the social run for many years, some of the mouth of the people, they use their own in the society to sum up some experience, with the specious truth summed up some so-called life experience, and even excerpts some of the aphorism, so that people think that the theory of easy to understand no longer advanced. In fact, some very basic principles are processed into a "spiritual weapon" beneficial to the boss, so that the boss to the staff brainwashed, advising employees to follow the enterprise, the boss always go.

These less educated bosses in the early social opportunities to make the first bucket of gold, the enterprise lacks a standardized management system and operation of ideas, and think of some of the ideas of eight to let him see the so-called light. In fact, the things that think eight are like spiritual opium, let those who are not highly educated boss feel very reasonable, also think should be very useful, even fantasy: if so, after the enterprise people are no longer betray me, become my courtiers, we are all dead dead for the enterprise for their own money, the enterprise can automatically run.

Think eight like to create some so-called "field", that is, psychotherapy, so that music and speech, so that the combination of tears and kneeling, so that everyone in that scene involuntarily, so that everyone feels as if the soul has been washed. In fact, because of lack of culture, lack of management thinking, lack of systematic knowledge, their theory can only be at the low level of staff to the simple bewitched, in large enterprises or normative modern enterprises have no market. Because he violated the basic idea of management and violated human nature. The strategy construction, brand management, marketing mode innovation and management system perfection lies in the scientific standard operation, which lies in the independent self spirit and the team culture, but not the river and river channel operation can be around.

Some business owners wake up, because he stood on the staff point of view, and some still do not wake up, because he did not admit that he was wrong.

Note: Does your business have a similar situation? Whether you are a professional manager or a corporate boss, whatever your position, you are welcome to share your views. Email: 250886958@qq.com

Comment on Zhou, director of the Central Radio Advertising Operation Center

First, the market competition is the business model of competition, is the chain of competition, not by taking part in a sport or through the brainwashing of employees can change. What the boss should do is set up a good system, set a good goal, find a good strategy and business model.

Secondly, the cultivation of staff loyalty depends on a deep culture of the enterprise, including corporate vision, development strategy, a series of connotations, a single training and exercise can not play a role.

Finally, the owner of the business was brainwashed because he was empty and loaded with fewer things. The way to solve this problem is to get the boss as much contact with the ideas and ideas of business management as possible to see more.

Of course, no matter what kind of management philosophy and methods, can not completely save a business, every successful enterprise has his operating password, need to study, practice and innovation, this is not through a class can learn.