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1, description word limit. Generally limited to no more than 75 words, Baidu's search results show asked 3 lines, also 2 lines more. If more than the back will not show, not only affect the user's reading, but also to increase the burden of Baidu, reduce Baidu's trust in the site.
2, the use of description separator. For example: The description inside the separator standard uses is the comma (half-width state, also in the English state). Because the entire corner of the character is 2 characters, while the half of the character is 1 characters, the use of half-width can put more text. Can make the only 75 characters description more reflect the content of the website, increase the user experience degree.
3, description The location of the key words. Keyword position on the keyword ranking has a certain impact, the position of the key words as far as possible. For example: This article in the example, we want to do the Taiyuan wedding this keyword, it should be Taiyuan wedding this keyword front.
4, description in the ranking of keywords, should be in accordance with the key sequence of key words, which is conducive to the ranking of key keywords.
5, description In addition to the placement of keywords, but also have the readability. It's best to form a sentence (like using a keyword to make a sentence). To briefly summarize our website and the content of this page (that is, the service provided by the website or the products that are operated). Website description Simple even and keywords the same, will be Baidu think is optimized over, affect the site rankings. So description fill in to be able to read sex, let the user see to guide them to the website, this is description real function.
6, description inside the keyword layout. In our website page do not place too many keywords into your title, if the title of the key words, we can put the remaining keywords reasonable layout in our description inside. However, forcing the join is not recommended, which affects the user experience. Users don't want to see large amounts of keywords that don't matter to them in description.
Summary: Everyone in writing description as long as adhere to the above principles, not only for the site to attract users, but also very conducive to keyword ranking. I wish you all have a good site rankings, Happy New Year's Day!
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