Now they're "together".

Absrtact: Before, Tech2ipo published an article that analyzed the possibility of cooperation between Qihoo 360 and Sina. The article believes that Qihoo 360 and Sina have a common enemy Tencent: Sina and Tencent infighting, Qihoo 360 and Tencent grudges quite deep, both sides for a total

Earlier, Tech2ipo published an article analysing the possibilities of cooperation between Qihoo 360 and Sina. The article believes that Qihoo 360 and Sina have a common enemy-Tencent:

Sina and Tencent infighting, Qihoo 360 and Tencent grudges quite deep, both sides in order to jointly deal with the enemy, nature, Qihoo 360 and Sina naturally came together. If the combination of Qihoo 360 and Sina is to jointly deal with the enemy ... In fact, large companies see cooperation, no wonder is complementary to each other, for the common interest.

...... The two can be deep cooperation seems to be the general trend, but the specific content? It seems that both Cao and Zhou did not think out, which is one of the reasons why both sides are now close and have some distance.

Now, they really "together", but the first cooperation of the project is a web game, Tencent Science and Technology report, Sina and Qihoo 360 recently signed a strategic cooperation agreement between the Web game platform, to promote Sina play under the "Creation of the Three Kingdoms", to seek a new model of the page-tour platform cooperation. According to Sina related responsible person, this cooperation is only Sina and 360 cooperation of the first step, there will be more and deeper cooperation.

In several major portals, Sohu, NetEase and Tencent are all in the online gaming business to obtain a large amount of cash flow to enrich its portal and other business strength. Sina alone has been weak in online gaming.

As early as in 2003 Sina and South Korea network game company NCsoft hands together, operating online game "Heaven" and "Paradise 2", but because of poor revenue, 2006 Sina sadly quit the game market.

In order to add to the micro-blog to continue to blood transfusion, Chao decided in 2010 Sina began to return to the online gaming industry, and in that year on-line games operating platform Sina play, set the web game operation, small game operation in one, for users to provide online entertainment products integrated gaming community platform.

Early 2013, according to people familiar with the matter, Sina is with several well-known domestic chess game company to negotiate, the new game is coming online.

It is understood that the 2012 Sina completed page Tour platform architecture adjustment, to achieve a play-oriented, micro-games, super sports Platform for common development of the differentiated operation of the new model. Sina has also been looking for new partners and quality projects. Sina related person in charge said that this Sina and Qihoo 360 in the page swims the powerful alliance, after the thorough consideration.

It is said that the cooperation between Sina and Qihoo 360 is not the traditional mode of multimodal transport. Sina and Qihoo 360 will be in the promotion, activity planning, game content and other aspects of in-depth cooperation, the two sides will mobilize their own advantage resources, the game for the whole network publicity.

The web game is an important revenue source of Qihoo 360, according to 2012Q3 earnings, Qihoo 360 to web game-oriented Internet value-added business revenue for 25.54 million U.S. dollars, the year-on-year growth of 110.8, the chain growth of 17. 2003–4。 The strong year-on-year and chain growth is mainly due to the expansion of the paid user base. As a result of the high income performance on the page swims, once raised the question of the short body fragrance. But Sina has never disclosed the game business income, from the 2012q3 earnings, Sina in the third quarter of advertising revenue 31.8 million U.S. dollars, the same period of 29.3 million U.S. dollars, which should include the game business revenue.