Nucaptcha: Authentication code ads for embedding video

Since the user in the input verification code is always spent 5-10 seconds or so to identify the contents of the verification code, why not in the small window of the verification code put some ads? Canadian Nucaptcha Company in June launched the latest "Verification Code http://www.aliyun.com/zixun/aggregation/9391.html" > Display advertising products, causing great concern in the advertising industry. They embed the CAPTCHA code in a 5-10-second flash video, and the user simply enters the following text box with three red random characters floating in the video.

The effect seems to be good. Since the launch, the cooperation site has more than 3,500, September its advertising system produced a total of 5 million authentication code input behavior, and October is more likely to reach 10 million times. Businesses can choose the way to charge according to their own needs, a kind of CPM (according to the number of display), the price per thousand displayed in the range of 10-25 U.S. dollars; one is to pay for the number of times you enter a CAPTCHA, roughly each valid input varies between 0.1 and 1 dollars.

"Marketing interpretation" Verification code ads: the Screw shell to do the dojo

Say and verify code, I am afraid many people will frown, not to mention the advertising on it? Annoying, I really dare not imagine, let a person such a headache bothersome, what future can say?

Actually, it doesn't have to be. It's always better to think about things on the good side. In particular, marketing personnel, any can be used to the marketing opportunities, should not easily let go. Verification code of the marketing value, at least three: first, and other forms of advertising, authentication code is a kind of web site to block spam information necessary means, more easily get users understand and accept. Second, whether willing or not, in order to carry out the next step, in addition to the input of the correct authentication code, users have no choice, can not be as easy as other ads to avoid. Third, the advertising potential is huge. According to TechCrunch estimates, there were more than 100 billion verification codes on the Internet last year, and it would be amazing to think of a small part of it being integrated into online advertising.

And, at least for now, hard advertising, big and small, remains an integral part of most Web sites. Since every day to face, why not take a positive view? If you can in this ubiquitous but also hide the small garden carefully, for users to remove some of the anguish, or even add some fun, they can do some advertising, not the two worlds?

But, how to let the user embrace, greatly test the wisdom of marketers. Before, the conventional approach is to put on the verification code as far as possible ads, will be eye-catching ball "Rob" the word play incisively and vividly, want to let you have to look for the ads in the eyeful code. However, the tortured users do not agree, can not afford to hide it? Go far and never be fooled.

Thus, a new type of code advertising came into being. The text that appears in the picture is no longer a string of random strings, but instead is a carefully selected word from a merchant, such as a brand slogan. In the case of Nike ads, it would be appropriate to use the phrase "ethically do it" to do the code. If the advertising of this bo, that nature is not "about marketing that little new" Mo belong to. Even self-knowledge "since ancient times a road", but also to let you walk comfortably, friendly while the way to sell some goods, presumably Sir are not too concerned about it.

Put the message into the code, not only to achieve the goal, but also to add some freshness to the user, if you can further, carefully set into a new interesting topic, may also become a popular user-favorite interactive game, to achieve extraordinary marketing effect. In this way, a small area of verification code has become a friendly communication with the media platform, small screw shell is really made into the dojo.

The Canadian Nucaptcha just provides another idea: merging advertising video with Captcha. If the idea of creativity, it seems to be a short cut.

"Today's whisper" reading inspirational

According to the current popular saying, the success of learning can never read more, read more will only make people become paranoid, all over the "do not hit the south wall does not look back" silly. But in me, but always can not immune, not only once obsessed, even now, is also from time to turn out to take a point canon. Whenever I feel bothered by the complexity of the worldly things, it is always the first thing I think of. When the mood is low and lost, it is also an effective tonic, can always rekindle the long quiet passion and dream.

This is the book that was bought in October. "The goal of the end of the world, Sir," Nokoka. A thin booklet, one night can easily turn over, is Japan's most popular layout. Talking about a successful business people who can always achieve their goals, they suddenly face the disintegration of their career and family, and are fortunate enough to meet a wise old man in a dream and finally be told the story of the truth of life. Originally, the protagonist mistakenly will cause, status, money as the standard of success, thus lost the "inner axis", who do not know in the depths of the heart, Love is the secret of happiness, love family love colleagues, let others feel happy, they will be happy.

The wise man also told him "three Truths of life". The first truth is that human beings transcend the physical existence and are the same great forces as the universe. Only by recognizing this point can we not be judged by the outside world, and then we will know how to respect others. The second truth is that life is a mirror of one's own mind. Those who feel happy will reap happiness, and those who admit misfortune will suffer misfortune. The third truth is to learn to feel emotions and release emotions. If you don't know how to feel, people will become numb, and people will be less fearful if they can release their emotions with a positive attitude.

The story seems too cliché, but the truth is worth thinking about. It coincides with my recent idea of happiness. Suddenly found, rather than the dream of where to travel all day, it is better to make good use of a small weekend, to go to the streets of the mountains near the mountain to find scenery, to find some fun to come true. Instead of looking around for happiness, it's better to feel happy from now on, to cherish the people and things around you, to appreciate the feeling and the scenery in life, and to get moved from the drip. Be a happy person, can give others more happiness.

Any life, there are always many similarities, you can refer to each other and learn from each other, all see whether you use properly. Just, read a little bit better, don't be superstitious. Remember, the last day of 20th century, in order to live "meaningful", Leng will lock himself in the dormitory in the evil spirit of the Day "Carnegie", almost did not go mad. This is the most foolish new millennium celebration in the whole world. I don't dare.

Source: http://www.marketing-life.cn/?p=3294