Number of media, Blockbuster "hit the gun"

Xiao Qing

Xiao Qing reporter Guangzhou correspondent reported

On June 24, it was reported that the SARFT recently issued a document on Internet TV licensees to immediately shut down illegal video software download channels in Internet TV terminal products and demanded the closure of internet box video clients.

At present, SARFT has banned TV boxes in Zhejiang and Shanghai from pre-installing unverified video APPs and required the rectification of the two licenses, Fah Hua Media (000156.SZ) and BesTV (600637.SH).

SARFT said China Media launched the Lynx Magic Box for political harmfulness, pornographic and vulgar bad programs and infringing piracy programs to provide a large number of TV sets to provide technical support and access; BesTV launched the small red Internet TV set-top boxes for a large number of without National approved film and television and pornography with content such as micro-movies, television shows and other programs to provide technical support and access, both sides have seriously violated the Central requirements and the Administration's relevant management policies.

SARFT requires that the enterprises being criticized not to issue new Internet TV terminal products before the rectification is completed, such as the entry of harmful programs on the Internet into television sets through the terminal products of their Internet TV integrated platforms can not be effectively solved. The main responsibility.

In this regard, a researcher at Shenyin Wanguo believes that among the existing Internet TV licensees, many licensees adopt a relatively loose integration strategy in introducing third-party video content while advancing their content platforms, This is also the foreclosure of the contents of the foreshadowed.

"As far as we know, the boxes and aggregators introduced by China Media and BesTV do not have the motivation and arrangement for controlling content. The two companies actually want to use their existing licenses to expand themselves through the Internet "The researcher claimed that" follow-up materials will be based on a series of actions such as net netting and sword netting to intervene in and control the Internet and set-top terminal markets of existing commercialized companies from the perspective of content copyright and communications "

"It can be seen that purifying Internet TV has been further escalated from investigating the copyright of upstream content to the regulatory responsibilities of today's internet TV integration platform," the researcher said.

The same day, the number of media issued an official statement in this regard, said the company did receive higher authorities on Internet TV set-top boxes for verification requirements.

China Media said that in the Internet TV set-top box launched by the company and Ali, it contains client software such as iQiyi and Sohu, as well as individual video aggregation software. The verification is mainly due to the current open intelligent operating system with open Sexual technical features, users can install their own independent application store and download third-party application client.

"By then, users will be forced to download third-party application stores through offline notifications and terminal upgrades," said China Media.

Lynx Magic Box also responded that "Lynx Magic Box" has been actively conducting self-examination required by the SARFT, timely closure of the relevant client download channel.

In fact, for the Internet TV box, SARFT previously promulgated the "Circular No. 181," the rules have been expressly provided that "Internet TV box content service platform can not be linked with the Web site set up on the public Internet." In other words, Internet TV boxes can be licensed (such as the number, BesTV) content, but can not access the third-party content App.

This time, Lynx Magic Box and BesTV Little Red set-top box is precisely because a large number of pre-installed without the approval of radio and video content App, was closed for rectification.

However, according to the aforesaid researcher at SWS, on the surface, this action is a continuation of a series of "net-net actions" in the country. In essence, this signal is a signal from the State Administration of Radio Film and Television on stepping up the supervision of Internet TV and related products.

It is worth mentioning that, in the past many IPTV, triple play policy game, the SARFT has always been the television content integration and operations firmly in their own hands.

Undoubtedly, this "net action" upgrade will bear the brunt of the Internet content providers, including music video (300104.SZ), love Fantastic Art, Youku, Sohu video. As a result, the television strategy of the above Internet video companies is hindered.

However, judging from the current situation, since the clean-up operation started with the two companies in the system, LeTV, as a privately-owned enterprise, temporarily escaped from misfortune for the time being.

Similar to "Lynx Magic Box", in addition to the direct competitor Iqiyi PPS, there are Sohu videos and Youku videos in the LETV store of LeTV. After the documentary of SARFT was issued, the user could still download it by connecting the pre-installed software in the USB flash drive, although the video including the Thai video, the TV cat and the rabbit video have been removed from the application store.

"In the future, commercial audiovisual clients for Internet TV will be severely restricted and may even be further extended to the manageability of application stores." According to the researcher, "other Internet vendors, major hardware vendors, and licenses Side and other Internet TV boxes launched, then these products pre-installed App materials need to conduct an internal audit to avoid being blocked. "