O2O business model

O2O Popular, last year talked about internet thinking, this trend has not passed, now all walks of life are beginning to talk about O2O mode, whether it is a parrot, or actual operation, said that too many people, all kinds of ideas have, like the internet thinking, said more people are confused, For a time to become a stage opera Shuwang under the situation, on the stage may be true play, but heard, most should be heavenly book it.

As you can see, a lot of O2O are just talking about trends, saying that patterns rarely really involve business things, that is, it's hard to say what is a business model based on O2O, and what is a business model? is whether you use O2O to form the industrial scale and profit, it is estimated that most of them can't But everyone can see the potential for future development of the O2O model.

For O2O can form a business model, this seems to be an infinite approach to academic theory, because many people realize that O2O this model is not possible for a long time, when the whole business line offline, O2O also have no meaning of existence, then, is the O2O business model now being explored a successful model? The problem is geared towards the entire O2O business system.

Seen the successful O2O case, also saw the failure of the O2O case, success is because of the small and beautiful to be alone, such as a certain fruit shop to O2O model monthly income increase, this situation is very strange, the fruit shop is entirely offline, fruit shop only the boss and the owner, fruit Shop is still in the shop to do retail, In other words, the fruit shop did not adopt O2O mode, or, O2O is only a way to help increase sales, the extension of the words, that is O2O for the store is not a business model, most of its operations or through the traditional business model.

Does O2O have to resort to traditional business models? In theory, the traditional enterprise model can be integrated O2O mode, most traditional enterprises have a strong distribution system, agents or offices even across the country, stores naturally everywhere. Traditional enterprises can fully use the advantages of these stores, each store is a center, O2O drainage, display and customer experience, such operations, these operations are not even the traditional internet, as long as a mobile phone installed micro-letter or the development of the company's own app can be.

So there may be some abstraction here, for example, for example, you have a brand advantage, consumers have a sense of your brand, want to go to your store to buy authentic products, but do not know the specific location of the store, this time you can use micro-mail or app to check the nearest store nearby, and then go to the store consulting, experience, shopping, Of course shopping can be online, also can be online, so the O2O model does not necessarily need to pay the participation, sometimes more like a commodity promotion means.

Here, you may think of Su Ning and Gome, there are recent and tens of thousands of convenience stores signed the contract of Jingdong, these few businessmen will use the above mentioned model, or there is a difference, suning and Gome is a perfect distribution system, Beijing East convenience store difficult to say, or may also take the Beijing-East logistics system.

In contrast, for bat, O2O should be a more comprehensive layout of the business model, because the home is not lack of flow, not lack of channels, it is important to not lack of money, so the rest is money to sell the missing things, the three parties at the same time control the payment, map, group purchase and other O2O more important part of the entrance, In fact, in a wide net of the overall situation. O2O for these few, can be born into an independent mode of operation, that is, to make a O2O platform, any O2O business behavior can be carried out here, can also be built into the O2O as a part of the business model, so that the O2O mode for other modes of service, after all, several are in the platform.

Regarding the business model, at least involves the distribution channel, value chain, income model, fission model and so on, O2O as a business model, is currently only a state of existence, and not deep into the deep inside of the enterprise, which means that enterprises to really introduce the O2O model, the first need to transform the Enterprise channel and value chain, This is very difficult for an enterprise that has already explored the successful business model, which is one of the reasons why traditional enterprises are difficult to transform Internet enterprises. Therefore, when you do not have internal fencing on the surface of the layout of shouting into the O2O, which is basically a kind of the state of the bluff, so do not talk about the business model of the O2O are bullying.

Of course, O2O mode also let more companies see a hope, that is not necessarily to the entire enterprise to move to the line, which reduces the traditional enterprise Internet difficulty, then the Internet to the distance is shortened. However, this is also a gentle slope of mountain climbing and steep climb of the process, climb the time and climb the speed of the decision enterprise climbing way, O2O did the process of Internet has been shortened, but not to climb the mountain will never be capped, is not it?