O2O Entrepreneurs: Please take a more sensible view of the two-dimensional code

With the explosive growth of mobile internet in recent years, mobile electric operators based on mobile platform also ushered in the spring of its development. Http://www.aliyun.com/zixun/aggregation/5568.html ">O2O concept, under the moisture of spring rain, become people talk about the electrical business can not ignore a professional vocabulary."

As a mobile internet with the rise of the hot up tool, two-dimensional code through that a convenient two-dimensional code picture, it is still able to meet people a lot of information needs. This gives the O2O entrepreneurs a better service intermediary tool, a large number of two-dimensional code occasion become O2O entrepreneurs of the right-hand man. Assistant often for the leading person to deal with some problems, two-dimensional code as O2O Assistant, is well-known, in the market produced a less common sense of the illusion: do two-dimensional code is to do O2O.

This illusion, on the one hand, blinded the eyes of many users, and on the other hand also make a lot of people under the influence of the trend of view, that do two-dimensional code is to do O2O. Perhaps this small part of the O2O entrepreneurial people, want him to think carefully, he may also agree that "two-dimensional code is not all O2O,O2O is a two-dimensional code," the intuitive view, but these two short sentences are very likely to allow entrepreneurs in the O2O and two-dimensional code of the relationship between the grasp become more blurred.

To the entrepreneur, the user thinks two-dimensional code is O2O is this good or bad?

To ask entrepreneurs to look more rationally at the purpose of two-dimensional code is not to ask entrepreneurs to O2O and two-dimensional code of the relationship between a little more open? To achieve such a goal, we also need to have a better understanding of the relationship between O2O and two-dimensional code in order to be able to talk about the topic with O2O entrepreneurs more persuasively.

Through the introduction of Wikipedia, we can understand that O2O (online to Offline) The general explanation is to the offline business opportunities and the Internet together, let the Internet become the front line trading. With the O2O concept of the industry's interpretation of the degree of deepening, some professionals also believe that O2O's two O is able to exchange positions, that is, O2O concepts and practical forms of both the line to the line, also including offline to the line.

Two-dimensional code is a data key, people through that a black-and-white graphics can quickly get a lot of data information. One of the two-dimensional code can contain the Web page link function, is in the current O2O field application more than one example. So, when people can get to Alipay trading page through two-dimensional code, and then make a quick financial transaction, people will feel that O2O's life is so close. In a sense, the offline trading process on the line, a lot of things are the way to the superfluous, O2O life should not be the kind of consumption after the restaurant scan two-dimensional code and then through the Third-party payment platform to deal with life.

Through a O2O life experience, the tool role played by two-dimensional codes has not changed. From the beginning to the end, the two-dimensional code is just an information carrier, whether it is electronic business cards, or download the display of Web links, two-dimensional code is just a let you open a door you want to enter the key. Unlike O2O, O2O represents a new generation of consumption habits. It is a life of a user who is informed by offline and offline information to enjoy services and then under or offline for financial transactions.

O2O life can be brought through a variety of platform group purchase products, can also be in the Map app, with the help of lbs products to achieve. If the user thinks two-dimensional code is O2O, can the entrepreneur create a O2O is a two-dimensional code world? If not, how much will they have to pay to correct this idea to consumers? Two-dimensional code and O2O between the fuzzy relationship, has given many consumers "two-dimensional code is O2O,O2O is two-dimensional code" impression, if such an impression spread among more consumers, it is almost impossible to create a completely by the two-dimensional code composed of the O2O trading circle, As a result, O2O entrepreneurs will have to pay greater resources to correct the consumer's impression of O2O, and then carry out the next step. Therefore, in general I think that the user thinks that the two-dimensional code is O2O will affect the O2O entrepreneur's market development, for the entrepreneur, it is hindered.

Let the two-dimensional code and O2O in the publicity trend became so close, on the one hand is O2O and two-dimensional code combination, in some areas have achieved good results, while the other side has a number of business and two-dimensional code and O2O close together forces in the back. O2O as the representative of the mobile market has been in the mobile Internet under the tide has a great market space, two-dimensional code as an information tool, itself has the ability to provide services. Depending on the two-dimensional code service of the major custodians, if simply rely on the authenticity of identification, electronic business cards and other fields of application, the commercial market is certainly not compared with the mobile power. Through the O2O into the field of mobile electric business, to provide two-dimensional code electric business marketing, packaging services, is more gold. So, as these forces poured into the real relationship between the two-dimensional code and O2O, O2O entrepreneurs can not be more sensible of the relationship between O2O and two-dimensional code, O2O and two-dimensional code is not very clear relationship will eventually give the entrepreneurial team and even the entire industry has a great negative impact.

Author: Small modest, Changsha Internet idle One, pay attention to the Internet subdivision field, micro-blog @ small Mo Shi