Oculus is just a window of virtual reality that leads people to Zion.

Absrtact: After Microsoft's sky-high 2.5 billion-dollar purchase price (the equivalent of grand games plus the market capitalisation of the perfect World), the domestic web has been flooded with tales of Mojang and its founder Markus Persson (his name Notch in the virtual world).

After Microsoft's sky-high 2.5 billion-dollar takeover price (the equivalent of Grand games plus the perfect world market capitalisation), the domestic web has been flooded with tales of Mojang and its founder Markus Persson (his name is notch in the virtual world).

In part of the story, Mojang seems to be a rich second-generation or coal boss Club, founder Gesanchaiwu with all the staff aboard a number of private helicopters arrived in Monaco, driving a Ferrari, yacht in the party is surrounded by a creature. In another part of the news, Minecraft is an inspirational story of a cock-and-silk attack. Founder parents divorced, 30 years old before broke, 4 years later, but worth 1 billion dollars.

Minecraft This game is already a part of the mainstream culture in foreign countries, but at home, it is still in the half underground state, although you can find in the domestic video website and paste a large number of Minecraft fan generated content, but the domestic news rarely give it too much attention. Even in China's first-tier cities, 80% of people have no idea of the game, and only 20% of people who know the game will be able to keep playing after they enter the game.

The elites in China's investment circles seem to be caring all of a sudden? Minecraft is a game of what. But actually

China's gaming circle has become the largest exporter of exotic business models. In China to do the game, the most important thing is the speed of your plagiarism. Pixel-level plagiarism and grounding gas business model become the core competitiveness of the game team. And the game of the Fool, the greatest degree of reduction in the threshold of promotion, is every game developers to discuss the famous.

The most fashionable game of the moment will not bother to remind you what to do this step, what to do next, (if the recharge this step can be automated, these game companies will be willing to serve).

But Minecraft is different.

And after entering Minecraft, you will find that you are in a completely unfamiliar world, or empty desert, or wild beast of the grassland, the whole world is made up of rough squares, you bare hands, exposed in the vast but desolate wilderness, the sunset, the sun sank, the night gradually descend, You hear the roar of monsters in the depths of the jungle ...

Only a handful of elite players can survive the first night of Minecraft, and most users will experience a great deal of frustration. This frustration often happens when you finally build a sturdy nest that can shelter the rain. Then a hissing creeper explodes behind your house. On the edge of the cliff, you accidentally fall into the abyss, and you will encounter mine accidents when digging tunnels. Minecraft You may encounter strange death, as if you are in the fantasy drift of the juvenile faction, never know what to meet the next moment.

Most Minecraft players have painful memories of being alone, and after feeling the joy of teamwork, they often attach great importance to the friendships that are built up in the game, which is made up of 92% male players, The model is completely devoid of women (even the villagers and animal models lack the feminine setting) in the game, the base friends become the most stable social relations.

Minecraft Although it looks rough, its content is set more complex than any existing 3D game. Each player enters Minecraft for the first time, the whole world will randomly generate, its mineral and flora and fauna distribution, landform will be different. The impressive place is also in the details of the depiction, rising sunset, rain and snow lightning these are pediatrics. Water can flow, and players can carve large canals and artificial lakes themselves. Crops can grow on their own and animals can reproduce themselves. With the setting of Redstone system, players do not need to master the programming language, they can synthesize diodes in the game, build large engineering machinery, telegraph system and even 8-bit computer such complex integrated circuits.

This depiction is a real luxury in the domestic gaming world of the near-profits. Many of the domestic games can be extravagantly in the Please big stars, making luxurious CG, but the game content is often copied. And in Minecraft, each kind of different material picks (Mu Yi, Shi, pickaxes, Jin Yu, the diamond picks) knocks on the nearly hundred different squares the sound effect, all each different. The other eggs in the Minecraft are numerous: Your cat will like to sit on a box to stop you from opening the box. The game of pumpkin, can wear on the head as a mask, fishing, sometimes can catch fish, sometimes catch some strange things ...

This extremely rich detail setting, brings to the player is the psychological reality feeling. Minecraft rarely advertise, but players will actively share and disseminate their frustrations and achievements in the game as if it were part of their daily lives.

Another reason for the psychological realism that Minecraft brings is its unique engine technology. In the past 3D engines, no matter how much the cost of the production of the next Generation game, the game scene is designed by the art of the 3D model of the skeleton built, in the gorgeous skin and special effects inside empty. Such a game even with the Oculus Rift such a virtual reality device, is still a paper paste world, just a crappy copy of reality.

But in the Minecraft, all the terrain, buildings are made up of squares as atoms, and can be demolished or rebuilt by the player. The rendering of the game is actually more resource-intensive than the traditional 3D engine, which is why only Minecraft has implemented the atomization engine with its rough game screen. When the player uses other enthusiasts to develop the MoD plus light, water reflective, and so on, Minecraft's picture becomes stunning, but the pressure on the game configuration is also directly chasing the island crisis, such as the level of the top 3D game.

We can imagine that one day these Lego blocks were cut to the atomic level, so that humans really came to the virtual world of the Matrix Zion.

Minecraft has a group of dedicated building enthusiasts, they are self-deprecating Minecraft in the "Craftsman." They may never have the opportunity to study in the design department at a real university, but the video they send in the subtitle station is worshipped by many players on the web, and as the gods, they are the legendary "National architects". These crazy building enthusiasts can work with dozens of people and even hundreds of people, for months without sleep, in order to build all kinds of magnificent, spectacular, brick buildings in Minecraft.

Colosseum, the Imperial Palace in China, and the International Space Station in outer Space Lord of the Rings of the Middle Earth, World of Warcraft Storm City, Ice and fire song of the King's Landing city, all the reality and illusory existence or large scene, these creative explosion of the craft--architects--many are just in junior high school children Can be reproduced highly lifelike. The vast majority of these players are not for material reward, but for self-realization, and they created the game, and the subsequent players on this basis to create and then play the world. Even some players use the game scene in Minecraft to shoot the three-body sci-fi movies.

In my opinion, Minecraft once again proves that, like the final UGC model of the video industry, the game industry, PCG (player Created game player to create the game) the advent of the era.

The famous Second Life game life once had the opportunity to create a world so completely created by the players, but in the second life, players want to create a game in the middle of the object even to be forced to learn to upload materials, carry out a variety of complex settings, and even understand the second life of a programming language, This complexity greatly hinders the player's passion to create the world. So the second life has been in a tepid state. and Minecraft just through a limited number of squares, Lego blocks like a simple way to build a combination, greatly reducing the threshold for players to participate, but also awakened the desire to create players. As long as you can build a building block, you will be building a house, there is more simple way to create the world?

Minecraft's client development is not perfect, and the official server side is even clumsy, inefficient, and functionally weak. Minecraft's most popular server side is not the official server side, but commonly known as bucket clothes, completely by the fans to decompile the official code after the development again. For a variety of copyright infringement reverse engineering, Mojang is basically a laissez-faire attitude, never rely on a complex DRM system or send a letter of attorney.

Once a player asked Notch, if there is no money to buy genuine how to do? Notch's answer is very generous:

If you do not have the money to buy genuine, you use pirated it, but remember a little guilt on the line!

Instead, the game's greedy giants like EA cannot counter Minecraft's success: In the game industry is now a similar Hollywood film industry is a big investment in the big production of the business model, but for these game industry tycoon, how with a lot of pirated, do not mind art, never advertising, Even a game of competition? Instead, many well-known games (unowned, torch Light) development team will be in their game hidden eggs, to Minecraft salute, in the wiki, Notch's nickname is "Jesus".

Minecraft can have today's status, in addition to being "Jesus" notch all kinds of anti-tidal and omission, another important reason is that it has a powerful developer community to make up for all the problems. There are countless individual developers around the world who are developing new materials, new effects plug-ins, new mod and new features for Minecraft. On the well-known open source project site GitHub, there are 15,276 Minecraft related projects in the development, the number of more than all the games and (contrast: World of Warcraft 3,514, Call of Duty 118), this powerful development community support to make up for the Mojang team limited number of weaknesses , make up the problem that Minecraft play simple, make up the problem that the picture is rough ... For these enthusiasts who exploit hackers and Minecraft, there is no problem that they cannot solve.

Minecraft business model

Minecraft's business model turns popular in a variety of profit models now seems very simple and ancient: Each sell a copy, Mojang company charge 45*70% dollars of income, the player lifetime free. Because the business model is located in stand-alone, for the network war function, Mojang is always a kind of laissez-faire mode, the delay did not launch the official server, so gave the Minecraft operation quite large space.

In this laissez-faire, there are many large Minecraft servers operating at home and abroad. They are mainly free building (crafts), some of the main player PK (war clothing), some of the wild to survive mainly (survival service), some provide the myth of the world of the Twilight Forest clothing, some to build industrial industry-oriented industries, some magical clothing, A variety of theme servers provide Minecraft users with extremely rich game content.

These servers need to install a wide variety of user-developed Plug-ins and mod to enrich and improve server-side functionality. For example, the economic system plug-ins, practice-level plug-ins, store plug-ins, domain Plug-ins and so on. Minecraft's official team has also been drawing inspiration from the MoD, drawing on these developers ' ideas to join the official version in subsequent versions. Mojang company is not so much the creator of Minecraft as the Minecraft the real creator is the thousands of gamers.

Minecraft also no lack of potential competitors, South Korea's Cube world may be another section of the legendary story of Weave, it was developed by both husband and wife (more than notch to be happier), male writing program, wife to do art. Its picture is more simple than Minecraft, is also made up of squares, but it looks very fresh and lovely, freedom is not so big, more like a traditional RPG.

The difference between Cube world and Minecraft and the difference between Apple and Google have a spirit of similarity, representing both the controlled and runaway worlds. Perhaps the former is more suitable for China, after all, Chinese gamers are still people stupid money.

Minecraft's acquisition is a chance for copycat.

What will be the Minecraft after Microsoft's takeover? Minecraft's future destiny looks less rosy. Microsoft, after all, is a bit out of tune with Minecraft's open source and openness. And under Microsoft's huge bureaucracy, Minecraft is likely to become bloated and out of vigor, and the departure of the two core founders has increased our concern.

Minecraft the development direction after joining Microsoft, I think the following three paths are the most likely:

supports Windows Mobile platform last June, when asked why Minecraft did not have a Windows Phone version, notch in an e-mail saying: "Because it's trivial." Symbian and BlackBerry users are more than Windows Phone. When Microsoft buys Minecraft, should grow this mouthful evil! As a 3D online community, Microsoft could think of a crisis for Sony's PS home if it was able to consider building a 3D virtual community based on the Minecraft engine. Sony's PS home, although the screen is exquisite, the effect is incomparable, but too bloated, also lacks the player to participate in the space. Minecraft's 4-year history as an online education platform also proves that Minecraft's potential is more than just a game. At present, a number of primary and secondary schools have Minecraft as a compulsory course, so that children learn architecture and plants and animals. In the future classroom, teaching may be completed in Minecraft.

But anyway, by Microsoft acquired Minecraft, lost notch Minecraft will no longer be that slovenly, simple pure Minecraft, it is like Super Mary and the same as the soul, destined to become a generation of eternal memories. But for us, it's just an opportunity to create the new virtual world we want. Here I would like to ask loudly: Minecraft in China copycat in the end who is strong?