Official blog: Detail AdSense policy-What is encouragement click

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There are a lot of publishers who are writing to ask how to encourage clicks, and some publishers don't even think they are encouraging clicks when they receive our policy violation, and now we say "encourage clicks." Our program policies provide a detailed description of the encouraging clicks:

• Do not use "Click this ad", "Support us" "Access this link" or other similar words to encourage users to click on Google ads
• Do not use arrows or other eye-catching graphics to attract users ' attention to advertising
• Misleading images should not be placed next to specific advertisements
• Advertising sites may not be advertised by sending unsolicited emails in bulk or by placing unwanted ads on third party websites
• Do not reward users for browsing ads or performing searches, or promise to reward third parties for such acts
• You may not place misleading labels above Google advertising units, for example, you can mark the advertisement as a "publisher link", but not as a "favorite site"

The first is very clear, I believe you do not have to say that the webmaster has been very clear, at this time the most common encouragement to click behavior.

The second and third articles are misleading presentations, as explained in previous blog posts.

The fourth is that publishers cannot ask others to click on your ads by sending spam messages, nor can they put ads in e-mail.

Fifth refers to the publisher can not be clicked on ads as a user to obtain certain rewards of the exchange conditions, such as some forums "point ads in exchange for forum points" behavior, these are in violation of our policy.

For the last article, many publishers still don't know where they are violating our policy after receiving a warning. Please be aware that you can not use the "sponsored link", "advertising" any other than the user mistakenly think that the ads are other information misleading tags, as shown in the following figure example:

    Many publishers disagree with encouraging clicks and feel that they have little impact. In fact, to encourage the click of the advertisers caused by the loss of the same time, will also produce a large number of invalid clicks, will have a very serious impact on your account. &NBSP

    It needs to be noted that the ads in our policy are not just AdSense for Content ads, but also referrals and AdSense for Search ads.