Ofish: If I were Yahoo search CEO

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Ofish: If I were Yahoo search CEO

First of all, I don't have the ability. At the same time this article may not meet the theme of the essay, say some personal about Yahoo search some of the ugly see, laughed generous.

1, doing search in China is politically speaking.

Say two things first:

1:100 degrees to make a cover figure, I first saw the time astounding, too talented, too speaking of politics. Xu more than three, Yao Ming is the promotion of the typical machine. Baidu definitely has a very sensitive political sense of high man, and I judge this person absolutely

Had experienced a more intense political struggle.

Two: This Christmas Gg,yahoo all change logo, Baidu is not change, Baidu is in Qingming, Dragon Boat Festival change, this point also appears to be more political. First of all, it is to maintain the traditional culture, followed by the official general is the business to fry the holiday reservations. Jesus is not the sage of the party and the people, the infiltration of religion has always been vigilant.

May Yang Zhiyuan not understand this, but I want to be born under the red flag, long under the red flag people do not understand this, consciously abide by the reality of the rules is the only way out. Yahoo in China instead of the U.S. branch of Yahoo. The best thing to do is to get out of the way. Congress is not at all ready to criticize, not to poorer reputation. So the same things have different endings: such as MP3 download the defendant, Baidu won, Yahoo China lost. In fact, Baidu is a wholly foreign-funded companies, registered in the vast sea of an island (British Caimas, Is.).

Do not think that American companies do not talk about politics, in fact, talk about politics than the people more powerful. For example, McDonald's has a relatively secretive department in every branch in the country: The Ministry of Government Relations (the Ministry of Political Affairs). It is usually the lady, relative or ex-wife of the principal official in the city who is the leader. The result? Basically, there is no McDonald's negative information on the print media. There were insiders who boasted to me: "There are ways for newspapers to get negative reports out of the press before they are on the presses." ”

2, leaving Beijing

If I were the CEO, I would just leave the public relations department in Beijing and the rest of the department moving to Hangzhou, Wuhan or any other similar provincial capital city or special Administrative region.

Reason to reduce costs and reduce unnecessary expenses. Qq,163,alibaba Not all Beijing enterprises? Now this social information transmission and space barrier cost is very small.

Reason 21 Mountain not two tigers, government resources were diluted. Go to a provincial capital city, are the local internet industry's big shot, is today's respected High-tech, green environmental protection industry. Stationed in the local high-tech park, the local government times have face, the estimated preferential policy is not finished, after all, investment to attract the official's first achievement, this time the money is not the most important. The rent for one year in Beijing is estimated to cover buildings in the field.

Reason three I know Shenzhen Nanshan District Court is because Foxconn seized reporters 30 million and catch polyps qq Chen Fu things, as netizens are no language, but can not see the local military for local brand-name enterprises escort it? Do not think in Beijing on the cover of live, also do not underestimate the field, the province of the big guy is also central.

Reason four Beijing idler too much, bbc,cnn, a bunch of so-called it commentators, is basically a good thing not to write, bad things immediately write the Lord. Enterprises even if poorer spend money to please some help, also can not resist being some big things to engage in the uproar, directly interfered with the determination and will of the decision-makers, such as Shi Tao's case.

Reason five talents get I think needless to say, should not be a problem, there are many famous schools in the field: Hkust, Wu, Zhejiang University ...

The relative cost will be more than Beijing. More able to solve some of the employees in Beijing may be unable to solve the problem, such as hukou, house and so on.

3, the only window policy, search is search

As an old netizen, almost saw the development of Yahoo China's entire course, we are feeling Yahoo in the search war in the wind, often said that ordinary netizens use Yahoo as a search of consumption habits did not cultivate. But is there some reflection, even loyal netizens will be confused?

Casually enumerate some:

Http://search.cn.yahoo.com,

http://www.yahoo.cn,

Http://seek.3721.com,

Http://business.cn.yahoo.com,

http://biz.yahoo.cn/

http://www.yisou.com/

There is certainly a lot I do not know, in fact, these can be the crown of Yahoo Search. Basically COM,CN are all set and overlap. There may be a different product group inside Yahoo, but the front desk if it is also a piece, do not make people dazzling, confused? In fact, these URLs reflect the history of Yahoo and the determination of the decision maker. The most important thing to search for is simplicity, the need to cut back to users. In the current situation of artificial subdivision of this search, the search in addition to the flattery P has no function, such as Baidu's government search and so on. Yahoo now automatically put site: syntax search directed to the site manager, this is a bit superfluous, (this article for Yahoo search log essay, author ofish@yahoo.cn) as the best way to search a URL a text box to solve all the search problems, simple and simple. Only in this way can cultivate the use of habits, say, or push this URL today, push the search tomorrow, product features are right, but poor publicity resources are diluted, 1+1 not necessarily greater than or equal to 2. By the way, Yahoo's search promotion (P4P,BYC ...). and the Federation (Alimama,aliunion ...) also exists such a problem, the product is independent, the Web site is also, in fact, the concept is secondary unity under the same sign what's wrong? Perhaps more important is the determination of policymakers and the integration of Yahoo and Alibaba, Are the numerous miscellaneous products not giving people the feeling of long-term planning? It is the ideal to do complex things simply.

4, search Quality

This does not want to go into the deep talk, say a few things.

Rubbish station, in fact, there is no garbage station in the world, do more people have the so-called garbage station. But as a search engine there must be no garbage station concept. Because it's a broad concept. Like the so-called user experience, is actually a basket, everything can be loaded. For example Sina collect People's Daily News, Sina ranked first, People's Daily no shadow, this time search will say others Sina user experience good, server, bandwidth enough. At this time, the so-called respect for the original, the copyright has no shadow.

It is the most important consideration to search for the interests of commercial companies. I think Baidu to play the top of the garbage station, Baidu does not have a garbage station, such as it in order to let the public comments, word-of-mouth These commercial companies to do their own money to promote, will collect the site of the public reviews to push to the front, every day white send people 350,000 IP. If according to the strength, under the line, original which round to collect the site superior?

I once responded to the search group by searching for "SPY" in Yahoo image search for a bunch of "SPA" pictures. (This article for Yahoo search log essay, author ofish@yahoo.cn) but get the answer is the page keyword is spy, I do not know the answer is not a search engineer. My search is to find a hat wearing sunglasses characters picture, the result came out a bunch of beautiful women. Image search is no way to identify, rely on the extraction of keywords and alt tags, but since the reflection of why did not fix it? This is also the same as the SPA Web page filled with spy, it is not cheating? should be clear, rather than simply answer my search is not wrong, search without manual intervention is certainly unrealistic.

Alibaba and Yahoo, Alimama and Taobao are creating a logically perfect chain of interest. But as Yahoo search is enough, or Yahoo search will sooner or later become a site search. Even if you have a lot of content can not replace the entire Internet.

5, domestic search competition pattern

The pattern of domestic search competition is actually a Mahjong bureau, played Mahjong know, a guard against three, they want to paste cards, but also beware of shooting. Just like googlepages.com in Baidu,yahoo in the amount is zero, do not give competitors the flow of the case how to expand their traffic?

One, grab the source.

Cultivation rather than show, Taiwan is very popular this sentence: "Squat is for better leaping." This is like a female star show a blog layout, but if not the strength or quickly forgotten, ibm,cisco,microsoft who is not desperately to the university to send free materials, send equipment, send software. From the foundation to influence a generation of people, another generation. Spend tens of millions of show as a quiet work to find ways to add their own search to the textbook. I say an ironic real thing, I a relative in Jiangxi reading non-computer professional, I sent the web site on QQ to him, he is the URL from the QQ dialog box copied to Baidu search, and then point into. I know after quite a surprise, surprised so retarded, so very different thinking, so failed education.

Maybe the search planners should ask themselves, I really do. What factors are decisive in the course of a Web user starting from the first use of the network to its fixed use of a search?

If I am the CEO, I will pull the search team to the black Internet cafes to pack the night, even one months to pack it, it is estimated that some harvest.

Ii. Capital Operation

Traffic for commercial sites is the lifeblood, such as its piecemeal, the need for traffic to spend a little bit of money to buy or do a campaign, rather than find ways to do through capital, with a small amount of capital control to establish a mercenary. (This point is more general than that) the same reason not to spend the money to hit years passed. and the establishment of habit is a long years.

6, Content and flow

This has nothing to do with the search, individual hair under the feeling, Yahoo content is no style, the theme is pornography + anecdotes, extremely sensational, exaggerated, in order to flow can be a Sango, but not disgusting when fun, full of this.

Perhaps you say: "Chu Wang Good slender waist, netizen is good this, can't get news license plate ...." ”。 In fact, the content even the USA yahoo is inferior, one thing can not forget Yahoo is a big company, large companies to have a minimum of social responsibility and guidance role, the editor of the principle of the end of the last Yahoo slide to no products, no style of the site to go. Pornography + anecdotes like opium, will eventually let your content to stop, and the flow of stimulation is short-lived, close your eyes and think about what is the reason for people to come again? For example, 163 also have these, but not obvious, but 163 will be in the political height of the hot spot, create a hot spot, see its headlines to know. I am very admire GG in search hints malware and in adsense,adwords to pornography, copyright review and adhere to their principles. and content for content, in order to flow and content, the last is no characteristics, no theme, no insist, no principle. Imagine how you can keep visitors? (This article is for Yahoo search log essay, author ofish@yahoo.cn)

If you can see this line of words, you see, first of all thank you for your patience to read my nonsense, if you are Yahoo employees want to see I said do not affect your work mood, after all, this world is easier said than done. I also just spit a little saliva, hope did not splash your face!