Oh, Baba CTO Wei Wei: Creativity is important, but action has a chance.

"Article abstract" snow is shopping malls suddenly pee want to go to the toilet, although the mall is not the first time to come, but who will be all right to remember the location of the mall toilet? So, poor snow turned round, still did not find, had to turn to shop assistants or passers-by.

Snow is shopping malls suddenly pee want to go to the toilet, although the mall is not the first time to come, but who will be all right to remember the location of the mall toilet? So, poor snow turned round, still did not find, had to turn to shop assistants or passers-by.

Does such a scene have déjà vu? A similar life small embarrassment, oh Baba COO Huangli also met, and thus thought of the development of a free public welfare mobile phone applications, using the latest LBS technology to help people find toilets.

"Squat" function can see how many people around the country and you go to the toilet together, "door" function can share the current mood with the squatting, "squat music" can let you use the toilet time to see a few jokes or embarrassing things, or even micro-bo to seek toilet paper. In the application review area, the Netizen Wild Orange praises the first time to use Oh baba to come in handy, and discovered it another big function: to seek KFC or McDonald's.

As "Oh Baba" one of seven cast members, CTO Wei Wei at the Baidu developer conference, said at that time was "eldest brother" Yang Xingzhong to Do "China's Foursquare" fooled to join. In this way, the team of seven young people developed the "Oh Baba" this "very second but very useful software", now has more than 1.8 million is affectionately called "squatting" user base.

"Oh Baba" CTO Wei Wei

Creativity is important, but action has a chance.

"Oh Baba" CTO Wei Wei recalls that April 2011, when the company was founded, the original plan is to do a Chinese Foursquare platform "open interest." However, in June, this condensed the heart of the lbs "check-in" Application download a little, financial distress, coupled with the initial number of programmers to join the separation, only 2 months of the company into trouble. "We don't know if we can make Chinese Foursquare." But before that, if we can't even make a product, it's a big blow to team confidence. ”

Then, after a brainstorming, the idea of "Oh Baba" was born. In less than 20 days, this product on the online Android platform. Because the product hits people's "Anus" sex demand, quickly receives the media attention, "Yangzi Evening News" "The Economy Half Hour" "extremely has" and so on media and column group flocked. August, "Oh Baba" installed more than 4,000 times a day, the first taste of success.

"Robin Li is also a programmer, and it is a model for all developers to build a business empire that is so large as Baidu." "Wei Wei speech between Baidu CEO Robin Li very highly respected," Baidu developer conference, I also in the scene. Li said he doesn't know what the real killer apps are in the mobile internet age. I think this is really reminding us that developers have to be patient and do what they are good at. The Wei Wei tone was very calm. Perhaps, only after the baptism of wind and rain, you will understand at the peak of not complacent, in the trough do not give up.

By the development of difficulties with Baidu Map API

Back to the beginning of the screen, the light snow with the installation of "Oh Baba" application of the mobile phone to find the toilet, snow holding the pee, and finally software loaded told her, in the two floor of the north corner of the toilet, there is toilet paper. So, snow hurried to kill the past. It turned out to be a safe exit. After many inquiries, she finally found a toilet 10 meters away from the safe exit.

The story of snow really happened in the early days of "Oh Baba". Wei Wei told reporters, "Oh Baba" technology development is not as outsiders see the Bon voyage, and Baidu's love also from the development of the problems to talk about. Wei Wei said, "Oh Baba," the first version of the release on the Androping platform, but many Android phones are not pre-installed with Google Map module, the software can not solve the problem of model adaptation. Later, they tried to use the web map to solve, although the model adaptation problem solved, but the loading speed is too slow. In addition, the Android system itself positioning function is not strong, location accuracy is not ideal, and there is delay. So "Oh Baba" Use base station position information to solve the positioning function problem, but the position accuracy is not very high. So it's common to have partial shifts in the toilet position in earlier versions.

People who are in a hurry to go to the bathroom don't have the patience to load the software and find the right place to look for toilets around. What to do? Or to the map module, but Wei Wei by many, map modules are mostly charged. "For our start-up companies, we can save the province, and every penny must be invested in the most valuable places." I heard that the Baidu Map API is not only completely free of any threshold, holding to try the idea, we have launched a cooperation with Baidu. "I didn't expect the result to be surprisingly good. He added a special, "Baidu Map API Map library inside the built-in positioning function, and Baidu map to the jar and so form to provide, do not need the user's mobile phone above the other installation map, the suitability is very good." "At the same time, after the team's hands-on experiments," in China, Baidu map positioning more powerful, and fast. From this, the adaptation and positioning of the two major issues in the "Oh Baba" and Baidu map to solve the problem. December on the line of "Oh Baba" turned to use Baidu map.

Taste the Sweetness, Wei Wei began to introduce friends around the use of Baidu Map API, in his strong recommendation, Nanjing, another company Green Fruit Network in their Android clients in the use of Baidu map.

March 23, 2012, Wei Wei boarded the Baidu developer Conference "lbs and personalized recommendation" forum stage. This sub-forum is one of five forums in the afternoon of the Baidu developer Conference, in which developers change from listeners to speakers and are free to share their development experiences with other developers. Here, Wei Wei does not conceal his appreciation of Baidu map lbs business support capabilities, "from all aspects, we all think that Baidu map can be a good solution to our development of these problems and challenges." ”

Platform success, not a lone hero

The lone hero in American blockbusters is rife with heroes who save the world with one man's power. But life is not a movie, development is not a movie, Wei Wei with "Oh Baba" successful experience, to other developers, "The lone hero era has passed." ”

For the "Oh Baba" focus on LBS's development team, Baidu's data base and processing capabilities, and the open usability of the API can bring real development support. Baidu Map API in less than two years of time to apply the number has reached 40,000 levels, the average daily traffic is 27 million PV (Web traffic).

After the Baidu developer conference, Wei Wei has expressed great interest in the massive capacity of Baidu cloud storage and the testing capability of cloud environment. "Baidu Cloud Platform is today's conference to have some understanding, very good." Wei Wei told reporters, now Amazon, Aliyun and so on most of the cloud services are charged. And for small start-up companies, the room and maintenance costs are high, and the server to move, Unicom user access experience will be a little less, and vice versa. "At the developer conference, Baidu introduced personal cloud storage stability, data security, expansion has a unified solution, the most critical is completely free to provide developers." ”

"Baidu provides developers with a platform and convenience, why not?" Wei Wei said without any taboo.

Now the development of mobile Internet has entered a white-hot competition era, no one wants their team to become a lone hero alone under the pressure of strong competition, so developers need broad support and deep cooperation on the platform, whether in the flow of imports, marketing channels, brand value, etc. This actually turns into a platform wrestling game. At the Baidu developer Conference, Baidu to provide developers with the four major service systems: development, operation, promotion and transformation, to create a one-stop overall solution, in the mobile Internet application development in full swing under the overall situation, undoubtedly built a new ecosystem, so that developers have enough support to face competition. Therefore, in such an environment, through their own innovative strength and the impact of the platform to obtain more technical support and support, for developers is a logical thing. For "Oh Baba", Baidu platform is such a good platform for long-term cooperation.

"The era of lone heroes is over. Wei Wei again.

"What is the real killer application of the mobile internet age," Li said in a speech to the developers ' conference, as the head of Baidu and the cloud platform's advocate. I tell you frankly, I don't know. But I know what Baidu should do next, what Baidu has done, what we can do for everyone. "Developers are the main force in the development of the mobile Internet industry, the role of the platform can significantly reduce the survival pressure of developers, and to a considerable extent to motivate developers to bold innovation." Many of the big innovation companies have grown up from small developers, and developers are carrying the vitality and passion of China Mobile internet innovation.

Before this, stationmaster is the darling of the Times, after this, the developer will become the creator of history. "Oh Baba" experience and experience shows that Baidu Cloud platform development and maturity, China Mobile Internet developers the most valuable long-term benefits