Omnipotent Internet thinking can change the old status of building materials decoration industry

"House" for the students living in the Royal Park is a lifetime of pain, not only buy a house price outrageous, and the threshold is also high, even if you have the money may not be able to buy a house. After struggling to buy a house, "decoration" is also a headache thing, no less than buy a house. Decoration industry depth and disorder, the mouth shouting jumped prices but earn windfall money, patting chest said is the industry conscience supplier but if you are not this industry is very easy to be cheated. As the saying goes, "A penny a penny," in order to "ensure the quality of decoration" had to buy low-cost goods, please a reliable decoration team and become an unexpected distress.

When an industry is in such a state, we know that there will certainly be "internet thinking" to "affect" the disorderly industry practitioners, to change the status quo of the industry, so as to open up a new situation, that is, the so-called "Cross-border." Formerly the "Cross-border" protagonist of the Internet companies, now with the traditional industry awakening and in the "Internet thinking" anxiety, the traditional industry also began to introduce internet companies to change themselves and the industry.

In 2014, many internet startups and big companies saw the "pain point" in the industry of building materials, and have cut into the "billion-level" market and tried to change that. For example, the domestic mobile phone industry giant millet, household appliances giant Haier, real estate giant Vanke and real estate services industry giants easy to live in China, not only have internet companies also have traditional real estate companies, but these companies are still in a "preliminary exploration" of the state, and there is not much can be taken out of the Now there is a real estate industry giants involved in the network to build the group.

The name of the net-building group is unfamiliar, but if you say "Hangzhou Greentown" then you have a lot of fame. The predecessor of the network construction group was established in 2011 "Greentown Electric Dealer", "Greentown electric Business" is a well-known real estate company "Greentown Group" of professional firms, mainly for 2B business, the use of a "network Mall + entity experience" of building materials for the model, for real estate developers, construction contractors, Hotel chain Engineering customers to provide designated procurement planning, recommended material standards, line on the next one-stop sampling and other professional building materials for service, it is said that the procurement process can be streamlined, standardize the management system, improve the production of building materials for efficiency, but also to make the entire process transparent, professional, impartial and professional. In 2013, Greentown realized sales of 3 billion yuan (an increase of 2,760% per cent) and completed 1260 projects.

2 b Business is a big market, 2C business can not let go, so today owns the green House electric business, housing cattle and the three Golden Jinding subsidiary of the Network Building group United Sequoia Capital and easy to live capital held a press conference issued its own "Trinity" strategy, while Sequoia Capital (LED) and easy to live capital also to the network to build group injection 60 million dollars, hoping to build an internet-based building materials industry eco-circle.

The so-called "Trinity", which is the three subsidiaries of the Net-building group mentioned above, is mainly business-to-business, offering a transparent, efficient, low-cost and systematic solution for engineering customers. The Golden Summit, which provides a one-stop home service solution for individual consumers (to be officially operated in March) and a financial solution using the Internet technology supply chain (commenced operations in January). Greentown, housing cattle and Qian jinding these three business cooperation. MI, founder, chairman and chief executive of the Net Building group, explains this:

Greentown provides more supplier resources to cattle dealers at the same time for the Golden Summit to provide customers with the source; In addition to help the green City electric dealers in the supply chain system, housing cattle electric business also for the Golden Summit to provide customer source; Qian Jinding as a backing for the green city Electric dealers and housing cattle to provide value-added financial services to form an industrial chain upstream and Maximize the advantages of the field.

For ordinary consumers, today's new appearance of the "Housing Cattle electric dealers" more easily win attention. Unlike the 2B business, the 2C business is relatively more complex and trivial. C-end customers not only require higher specifications and reliable decoration, but also want to spend less, like millet mobile phone, with the least amount of money to obtain the most fever configuration. Millet company in 2014 invested in the Internet renovation companies love space, it is self-evident that "millet mode" into the decoration field. "699 of ultra-low prices, 20-day period, their own industrial workers" does give ordinary households some hope. But many home industry practitioners are highly sceptical.

I once asked a friend who was a decorator he has a lot of questions about this type of millet, because in Beijing, 699 yuan per square meter decoration prices can be achieved, but can only be the most basic decoration effect, the larger the amount of money loss, because 699 yuan this price basically no profit, even if directly to find manufacturers supply, If the quantity is done, the cost of the company will be higher and greater, this price is difficult to support. If the later introduction of a higher price of the decoration scheme, then the materials used should be more superior, of course, the profit is not too much. He himself is also decorating his only set of houses, calculated down every square meter converted down also use eight hundred or nine hundred of the appearance. And he also spit 20 days of the renovation period, he said, "If you want to seriously decorate words, 20 days of Kung Fu is a miracle, because some renovation project is indeed within 20 days difficult to complete." ”

Due to the time and process problems, the cattle dealers did not at the press conference on the details of some more explanations, originality will continue to pay attention to these issues. Network construction Group as a building materials decoration industry practitioners, it is also aware of the problems of the industry, MI building in answer to the reporter's questions, he also faced the industry's "Pain point":

In fact, in the field of building materials, building materials procurement is a very complex process, because the whole industry chain is very long. Like the Redwood Sequoia Capital China Fund partner Liu Xing, said, for example, there are some industries in the fake, the price is high, product quality unqualified, greater pain point is the industry unspoken rules. When we created this company, we wanted to solve the problem of pain in the building industry. Second, for the entire business perspective, in fact, the essence is unchanged, it changed the entire business process through the Internet technology, from the factory to the customer's entire link, through the Internet technology to the very complex of human processes to simplify to the extreme, the way the electric business to solve the pain point, is what we want to do.

He also explained that the one-stop home improvement service platform of the Cattle Electric Dealers ' group hope that through the line under the O2O mode, for home customers to build from consulting, design, products, construction, installation to after-sale full-service support system to truly meet customer quality, price, project cycle and other demands, to provide a simple, easy overall decoration experience.

In fact, O2O mode of home improvement services are also a number of start-up companies to design, mainly in several forms:

One is the traditional industry cut, in fact, is the work of the offline purely moved to the Internet, such as incredibly the home of the Lok House and East easy days, the whole process of control decoration design and decoration, in fact, and offline work is not much different.

One is to provide only the design drawings, such as Valley Habitat Network;

One is to do the decoration solution platform, such as home network flagship one-stop decoration, you can choose the effect of decoration on the platform, building materials to choose and directly buy furniture, or the line of a set of models moved online;

One is the owner of their own online painting want to decorate the scheme (like the simulation of life to their own building), and then the site estimates the approximate price, and then make an appointment to decorate workers door-to-door;

One is similar to the decoration industry, "public comment", such as the rabbit once provided three decoration company solutions and quotes, users choose one, and comments.

These startups from the current services to look at the temporary lack of ability to solve the Internet + decoration problems, or highlight the Internet, or highlight the line, in short, to highlight their own advantages. But from the introduction of the housing cattle Electric quotient is to solve the overall problem of user decoration, like 2B of Greentown Electric, in addition to providing the entire supply chain system solutions, but also to do the overall implementation. When it comes to the competitiveness of the cattle dealers in the 2C market, Chang Lei, co-founder and chief operating officer of the grid group, also believes that the 2B Green House electric dealers can better help the 2C housing cattle Electric dealers, the two are also coordinated development. He said:

There are three stages of the consumer, the first is the customer portal, the second is the service, and the third is the supply chain.

First of all, the network construction group in the customer entrance stage has a great advantage, because we intervene in the project relatively early, from civil to fine decoration, in the customer has not bought a house when they intervene in the development of the property. However, in the network construction group's service project, the Roughcast housing project occupies a large part. When the Roughcast room is sold to customers after the process of fine decoration, in this process, whether the real estate or property management companies, or small owners will feel very painful, at this time 2B business is naturally postponed to 2C, to provide the owner with one-stop home decoration services;

The second in the service implementation stage, the network construction group is an open platform, has many partners, has the service implementation work, has the home decoration designer, also has the foreman and so on, we hoped lets them expand the business on our platform, from 2B to 2C;

Third in the supply chain, the supply chain is the strength of the network to build groups, through the customization of some products, our professional intelligent design tools to provide customers with the corresponding synergy, to provide the feeling of customization of the public. However, the two seems to be a big gap, the network construction group also made full preparations.