On common loopholes in website construction

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Often asked, is also trying to build a Web site through the Network Marketing Road, why some enterprises to answer the phone received soft, some corporate web site construction completed on the line but the delay?

As a professional experience for many years of the website construction team, smart Network on the part of the company's web site of the status quo common ground for a preliminary analysis:

Use large space flash as the main element of Web design

Flash as the main element of Web design, the pros and cons are quite obvious. Have to admit that the flash site good-looking, can improve corporate image. Especially clothing, beauty, cosmetics and other industries. But Flash is not necessarily able to reflect more valuable information, the most important thing is that the search engine spiders do not currently recognize flash. Therefore, the smart network to build the station, does not recommend the Flash as the main element of the design of the website.

reflect the corporate image of the website image page

Many corporate sites use the Site image page, can better reflect the corporate image. Can image page generally no changes, from the site optimization considerations, crawl spiders to the home page, found that there is no update or change, no longer crawling downward, but the original way back, indicating that the site has not been updated. Even if the information on the website is updated every day. So smart network does not recommend the use of image pages, but also do not recommend the use of Flash production site Image homepage.

Site Title only enterprise name

Many enterprises have been aware of the importance of Web site optimization, proposed in the process of Web site optimization, can be the title of the site only to write the enterprise name. Of course, such a requirement is obvious, is to hope that customers can easily find the company's website. But in addition to large enterprises, how many people will go to search the name of the company? In the official explanation given by Baidu, the title (that is, the title of the site) has a pivotal role in website optimization. So smart network generally recommended in the title of the site to reasonably decorate the core products of the enterprise key words. Website keyword choice, not too greedy, choose too hot keyword or too much pursuit of keyword density will only bring themselves into the wrong, deep in the abyss of misery.

Home Banner Partial readable information too little

Many companies spend money on other reputable websites to advertise or promote, but ignore the most obvious ad-bit settings on their site. Most enterprises will be the slogan of the enterprise, ideas and other information in the banner, such a way is not not. From the user experience aspect to consider, the customer enters the website the first concern is whether your company has the product which the customer needs, determines has the suitable product, only then considers such as the Post-sale service and so on other aspects. Why not decorate the main product of the enterprise slightly, place in banner part, then add Product link. As a result, customers enter the site, you can easily find the product you want.

Site logo and pictures without alt tag

In Baidu about website optimization related explanations, the introduction of the picture and flash is spiders can not identify. There will be friends said that search engines have to provide image search, since not recognized, but also how to search it? The alt tag of the picture, of course. The function of the ALT tag is to introduce the picture, like a business card, to tell the search engine what the picture is. In the standards of the consortium, it is also recommended that the site be built with the ALT label set on the picture.

The content of the website is unchanged for a century

Website construction completes upload, even if completes the task? I have seen many corporate websites from the beginning to the end, the content has not changed. I often talk to my clients that the site is like a baby, we should always feed him, give him nutrition, so as to grow up. Site A dust unchanged, not only can not increase corporate image and visibility, but also to the enterprise drawback!

Reasonable use of web statistics tools

Website Traffic Statistics Tool is one of the necessary tools for any website construction. According to statistical results analysis and summary, appropriate adjustment of the site, the best side of the site to display in front of customers. But now many corporate websites ignore this.

The above is Shijiazhuang website construction promotion expert-Smart network www.ld66.com Simple summary of several site construction common loopholes. Finally give you a word, details determine success or failure, in the Internet industry is also applicable. I hope everyone in the reprint, retain the source.