On five trends of future e-commerce development

More accurate tracking ads

Using computer cookies to track user preferences and behavior has been outdated, more and more E-commerce sites began with mobile phones and tablets and other mobile devices unique ID, the user's behavior more accurate tracking, push more appropriate ads, and can monitor the effect of advertising. Future tracking will be more pro phone software or apps, with the popularity of cloud applications, the emergence of ' cloud tracking ' is not too surprised.

Personalized customer service, social media will replace the traditional customer service model

"Personalized customer service is an important part of the company's sustainable development," said Mike Duke, Yahoo Finance's CEO.

The electronic commerce market is becoming more and more competitive, and customer service will be more diverse, such as All-weather service, delivery of goods on the day, more convenient Exchange service and instant Messaging service support. Consumers can communicate directly with customer service personnel, without having to wait for the end of the computer and talking to the cold voice machine. Social media has gradually become a direct dialogue between enterprises and consumers, and even replace the traditional corporate customer service model. According to Nielsen's report, nearly half of internet users prefer to contact companies through social media (software) and expect to be answered within an hour. Busy life makes consumers increasingly impatient. Therefore, customer service in addition to personal, but also to emphasize the immediacy, not blink of an opportunity to miss the business, how to use social media to provide more effective customer service will be a big challenge.

Wherever you go, more innovative marketing techniques are coming out.

According to statistics, when users first visit the site, only 2% of people will buy the product. However, tracking ads (retargeting ads), where they go, continue to remind users of the products and services they have visited, effectively turning users into consumers. As a result, there will be newer, less costly tracking marketing techniques in 2015. For example, in the past only large companies with strong financial resources to develop eye tracking technology has been used by more and more small and medium-sized enterprises, advertisers to win in the fierce competition, must be more skilled use of tracking ads, more accurate to identify potential customers.

Heavy weight, content, large data at the same time!

With the development of network technology, the volume of data is becoming larger. Large data is an important basis for media and e-commerce firms to predict market trends and make important decisions, so finding the right information in a huge amount of data and analyzing it more accurately will be the key to winning. In the content of the site, the use of pictures and films will be more frequent, copywriting will also emphasize the effect of SEO.

Web Design More Intuitive

Since consumers often use different devices to access the Internet at the same time, the Web page must be adapted to various action devices so that users can watch them without manual adjustment. Web design will also be more intuitive, and a lot of use of high-definition pictures, interactive movies or hints search function. The checkout process must also be simplified so that consumers can enjoy the shopping without registering.

In short, whether to provide instant messaging services, free shipping, the use of various social media, or improve the quality of content, as long as the creation of a unique customer experience, you can have a day in E-commerce. But it's also a reminder that all kinds of technology and ideas are being used to give customers a great experience. Once the technology and creativity can not achieve this goal, or even counterproductive, it should be broken tail to survive.

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