on how to do well the Internet news marketing of Enterprise

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This is an information explosion era, how enterprises through the news information to promote and marketing? How can the sound of enterprise reach the target audience and achieve the best propaganda effect? These problems are enterprises face news information This powerful propaganda tool, but also helpless predicament. January 16, 2012, China Internet Network Information Center (CNNIC) in Beijing issued the 29th China Internet Development Statistics Report: As of the end of December 2011, China's internet users reached 513 million, the whole year added 55.8 million netizens, internet penetration rate of 4% higher than the end of last year, Reached 38.3%. Network news users up to 367 million, accounting for the total number of Internet users 71.5%, from this data we can see that the Internet has become an important force of public opinion. Therefore, the Internet news has become a very important business marketing tool.

I do not know whether we have seriously found that in the past just recently there is a network news event that everyone remembers, that is the "3B" War-Qihoo (360) new search engine and Baidu competing for search engine market of a network resources war. Some other companies with the help of "3B" a variety of hype, a variety of true and false news cen not poor, the purpose is to promote their own. This is a typical enterprise news marketing case. This example is mainly to illustrate that Internet news marketing has become an important means of enterprise marketing. Enterprises have been fully aware of the importance of news dissemination, of course, similar to the "3B" war news resources can not often appear, corporate news resources can not always be so easy to find, then, in the news as a scarce resource, enterprises need to create their own Internet news resources, the successful production of news events, Corporate news will be everywhere, corporate propaganda will gradually penetrate the life of the vast number of netizens.

So where should companies release news resources? Mainly includes the following aspects:

① company leaders become social public figures or targets;

② major social activities and events;

③ Enterprises to initiate social commonweal activities;

④ Enterprises to obtain special rewards;

⑤ Corporate image crisis;

⑧ Enterprises to foreign investment, enterprise scale expansion;

In addition to making full use of the above several news resources publishing opportunities, the Enterprise Internet News Marketing needs to do the following three efforts:

First of all, Internet news Marketing should focus on event marketing. Enterprise's Internet news Marketing, not simply write a soft text and news, but the need to promote publicity through the hot event hype, the use of various opportunities to constantly tap the most valuable hot spots and concerns, at the same time to combine the characteristics of enterprises, the use of the vast number of netizens to win economic benefits. Enterprises in the Internet marketing must pay attention to, do not hype, even touch the relevant laws, although exaggerated news events can detonate a large number of attention in a period of time, but if the enterprise does not correctly grasp the degree of speculation, will bring adverse impact on enterprises and products, the image of a significant impact, Thus strictly hinder the long-term development of enterprises.

Secondly, enterprises should learn to deal with the relationship between the various network media. The network public relations or propaganda department of the enterprise should attach importance to the communication with the network media, build up the deep media public relations, integrate various network media resources, and let the network media serve the enterprise within a certain limit. This kind of network media relation needs the enterprise to develop and maintain for a long time.

In addition, the Internet news marketing to long-term. The success of Internet news Marketing not only need to get the attention of netizens in short time, and need to be able to arouse the long-term attention of netizens, in the excavation of valuable news, enterprises also need to prepare for follow-up, and deepen, so as to strengthen the memory of netizens, so that netizens mention So-and-so events or people can think of enterprises or products.

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