On how to lay the service foundation of marketing with the example of software class trading platform

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With the development of the Internet, all kinds of websites springing up like mushrooms, including e-commerce sites. At present this kind of platform carries out many, but the real success is very few, for example Taobao, when, Alibaba and so on. Careful analysis of these successful E-commerce network, found that it has a common feature is that the service mechanism are relatively perfect, which is also the majority of E-commerce platform existing deficiencies, especially the software class E-commerce platform, its special transaction nature and after-sale supervision to determine the requirements of the more stringent. As far as the software E-commerce Marketing is concerned, its core is how to build a one-stop service which integrates the pre-sale and after-sale transaction security.

Complete and standardized information services

Building a complete and normative information system is one of the important prerequisites, the information system here includes the integrity and authenticity of goods. Real shopping and online shopping The biggest difference is to see the kind, through face-to-face consultation and communication to the greatest degree of understanding of product performance. Software shopping is also the case, it must be based on a comprehensive understanding of the product, consumers will have the desire to buy. The integrity of the information, including the business of the product text description is valid, format attribute description is comprehensive, picture whether multi-angle, and so on, only a strong source of information as the basis, will be more transactions. It is noteworthy that these aspects require a third-party platform to oversee the guidance and establish mechanisms to ensure the authenticity of information. For example, some E-commerce network through the introduction of Third-party certification agencies to issue certificates of authentication to protect the authenticity of enterprises or business qualification issues, through this certification way to make consumers more comfortable shopping. Coupled with the implementation of a strong reward and punishment of false information also makes the business in good faith more self-discipline.

Secure transaction Security Services

The transaction process of security guarantee is another important factor of consumer's consideration of E-commerce. Buyers and sellers in the course of the transaction will inevitably produce trade friction, how to stand on both sides of this trade friction and risk to the lowest is the E-commerce platform must optimize the process. This requires the introduction of trading intermediary mechanisms, such as Taobao has Alipay, Pat Net has tenpay, the process of supermarkets have a sincere and so on, these measures are to implement the effective mechanism of transaction security. And the software with its intangible characteristics, creating the software industry, the importance of service. In the process of consumer purchasing software, it is often encountered that the software for other external reasons can not be normal operation or need to upgrade to adapt to changing needs and so on, to solve these problems need to have a sound transaction services. In addition, and in this service before the transaction agreement and after-sale supervision is necessary conditions, to build a harmonious and secure consumer environment, the end of the buyer's concern for software after-sales service is an E-commerce site to achieve the purpose.

Credit mechanism service of good faith

Not only the software trading platform, for any E-commerce platform, the credibility of credit mechanisms are essential. The credit mechanism includes the credit evaluation mechanism of the buyer and seller. Credit evaluation is based on the normative index system and scientific evaluation method of trading platform, and evaluates the credibility of buyers and sellers in the course of transaction with objective and impartial position. and Word-of-mouth evaluation is based on the buyer of a product for the trial behavior of the product to give the impression evaluation. These two points to the buyer is shopping when the reference, to guide consumers to make the right choice, and the seller through the credit mechanism ranking level, can also get more business opportunities flow. This is a mutual win for both parties, as a Third-party E-commerce platform, also has the responsibility and obligation to provide such a service mechanism.

Innovative Multifunctional Services

When setting up the function of trading platform, it is not easy to copy other successful mode, but to refine and increase innovation function in similar mode. In order to maintain an advantage in the fierce competition, first of all, the function has to be attractive, which requires studying other similar models. According to the necessary functions of the same kind, combined with its lack of functional mechanism to carry out innovative Add. Software E-commerce Network in the after-sales service this link is very critical, so after the function of the sale of the need to ensure as far as possible security transactions. and many software platform for this aspect of the function is not perfect, at this time should seize the initiative to add, such as buyers of the seller's after-sales service dissatisfaction to complain, the seller if handled properly can be praised by the buyer, which can be used to promote the function of praise. The website promotes the newly added function also can use this as the propaganda gimmick, more importantly, it is attracts the user the big aspect.

There is no way to success, especially successful E-commerce marketing needs gradual step. It contains many conditions, but service is the inevitable success. Only by playing well the above several service bases, development will become possible. As a service platform, this should be done well.

Author: Dingtaisa

Original Load Program supermarket network http://www.cxcs.com.cn

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