On how to make use of the advertisement position in the station to maximize the profit

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I have also written a few short articles to discuss the advertising revenue of the website. Webmaster friends and I exchange asked me how to allocate advertising, to use the current flow of resources to get the most benefits, where the ads put the most valuable ads, which location of the ad is dispensable. Today I would like to briefly discuss some of my own views.

First, make good use of the whole station banner

Almost every website will have a 468*60 banner ad bit. In almost all of the sites, this location is the most important, the purchase of the location of the advertising price is also the highest, nature has its rationale. Webmasters should give the advertising site enough weight to place the most valuable or valuable advertising resources in this position.

For ads placed on this spot, unless your site has been sold, it is time to place a click on the highest-priced ad or to bring you the most revenue. For example, Google or Baidu, if the webmaster these two ads have, then the proposed placement of Google, only Baidu put Baidu, these two are not, then put your existing unit price the highest advertising. Some webmaster do Taobao guest site, it is recommended to place into the highest advertising.

Second, the home page advertising should be reasonable distribution

For the site home page advertising, has been the webmaster have different views. Because of the home page settings, almost every site is different, have their own home page arrangement style. I'll take a look at several common home page layouts.

1, the first left middle right three column style. The homepage of this kind of website generally has more obvious three pieces of content, the general left is recommended reading or some service nature, such as column navigation content, the middle is recently updated or more important pieces of content, the right is interactive nature, such as Member Center, click Ranking, forum hot posts, of course, There may be a difference between the left and the right, but the content on both sides is basically similar. For this type of site, the importance of advertising level, in turn, is: Upper right > Middle > Right Center > Left Upper Corner > middle. Also don't overlook the bottom banner ad bit.

2, the first page of the next three sections. This kind of website generally presents the next three paragraphs, of course, each part also has the left middle right classification style. This type of paragraph style of the site home ads, should follow the upper, lower and middle order to place the type of click Ads. Because after our test, the first page in the middle of the ads are clicked is the least. Also pay attention to the right side greater than the left.

3, no obvious segmentation style. This kind of homepage, there is no obvious paragraph distinction, of course, there may also be hidden sections of the way, we do not discuss. For this type of home, also follow the first page for the left-right three-column advertising allocation method.

Three, inside the page advertisement should pay attention to arrange

Inside the page of advertising, should pay attention to the visitors eye attraction degree, so to the site content the most relevant advertising materials in the best position, if put click Ads, the proposal is the first Google ads, followed by Baidu.

1. The top of the content page. Content page Top put ads, suggest low-key point, do not put too large ads, especially not to let your ads fill up the entire screen after the open, so that visitors feel is "cheated", because maybe visitors to your site is to find what he wants, and the last thing he want to see is advertising. This position to place ads, you can consider the theme of advertising, is connected to the unit ads, the author has a special article on this topic: "Talking about Baidu and Sogou Alliance link Unit Advertising launch", have to understand friends can refer to.

2. The right side of the content page. General Site content page to the right will be divided into three visit ads, is the upper middle and lower, generally, the most important ads should be placed in the middle, not the upper, if you can, simply do not put ads, which is very important to the user experience. The author has read an article, is devoted to the content page on the upper right side of the advertising placement, the article suggested that if it is a special value of the user experience site, do not put ads directly in the top, at least should be the Housing Exhibition column navigation or other actual content below.

3, the site content in the middle. This position, in fact, should do a good job, this is the most effective inducement click, and preferably on the right side rather than the left. I have seen the relevant articles, have introduced the location of the ads on the right side will be more easily clicked, of course, if you want to select ads, the proposal to choose a highly matching content with the article ads. For example, Google Ads (suggested text), Baidu Alliance currently does not allow similar mixed row, so put Baidu ads webmaster to properly pay attention to this problem, avoid trouble.

4, the article content of the lower ads. This position is almost every station is there, for this position, the author suggested that you can put some high brightness, such as flashing nature, or more attractive advertising, increase the location of the ads click Probability.

Don't overlook the floating ads

Baidu Alliance launched a high-profile floating advertising, and vigorously publicized, although the author of the test after the effect is not very ideal, but you can try their webmaster. I suggest that the webmaster to the right or the lower right side of the floating ads, and advised not to place too large advertising. Some friends always feel that the larger the advertisement may be clicked, in fact, this is a wrong point of view, to know the truth of extremes.

Five, the color of advertising words to be changeable, have degrees

For advertising color, is also a very important factor, especially text ads.

Generally speaking, for the mixed type, such as the content of the advertisement in the article, you should try to disguise, for the article at the top of the ads, but also a little low-key point, for the right or bottom of the ads, to highlight, color to bright. At the same time, home ads suggest colors to color points, at the same time can play the role of decoration.

With good advertising, combined, should follow the upper, good with the right, using the middle, for the lower part. Welcome to the Webmaster communication. "Webmaster Group: 84834324, Link Exchange Group: 74115777" This article Source: Home Circle Information Network (www.jqqnet.cn).