on how to use SEO to bring traffic to the website of the Business-to-consumer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It is well known that the Web site is profitable to sell goods, not like forums, information sites, etc. by gathering popularity to sell ads or to achieve other goals, so we are concerned about high-quality conversion flow. However, as a small and medium-sized commercial Mall, there is no brand of their own effect, there is no huge advertising budget, SEO is an important source of traffic.

The optimization of the Web site has been successful, there have been failures, the use of SEO to bring the flow is also different. For some small and medium-sized enterprises in the enterprise, in the optimization of the time there is a certain degree of difficulty: first, the product is less, especially for the vertical subdivision of the business platform, the whole site's products may add up to hundred species. Second, the key words difficult to dig, because the product is few, so the key words that apply may feel very few. Third, the content is difficult to organize, even if the appropriate way to find the keyword, then how to surround the relevant keywords content organization, this is also a difficult problem.

To solve these problems, I share with you some tips on how to do the optimization of the Web site.

First, the user experience

The purpose of the website optimization is to make the potential customers turn into current customers in the link of user experience, then do it in place. To provide a better user experience for interested and intended visitors. From the purchase before browsing, inquiries, look at the sale of logistics, such as the entire link, to provide customers with satisfactory and sincere service. For example, the detailed description of the product, the description of the payment process, the process of the order, and so on, these are points of attention. Of course, the product is not the same, these attention points will change, so not necessarily have a fixed mode, but in the process of doing continuous improvement.

Second, select and tap high quality keywords

Keyword selection and analysis of SEO is essential, first of all to find the key words, so as to expand more keywords. E-commerce site is to sell our products, then our core key words of course is the name of our products, for a single product site, the keyword is the product name and product categories, for many products of the site, all the products are keywords, but need to reasonably arrange keywords to different pages. It is also important to integrate different keywords to create more keyword extensions, such as our product origin, performance, texture, color, etc. and the core keywords together, are very good keywords.

At the same time, we can use Google keyword tools and Baidu index search query, the mall's main business, service scope, commodity classification, commodity names, commodity features, commodity features, and commodity consulting and other keywords to spread the collection.

Third, URL normalization

The static of the Business-to-consumer Web site is important. The website has the automatic generation static function, transforms the URL to the HTML format, this to the website optimization rank has the very big help. Your registered company does not have a question mark in the connection, of course, if you have other aspects of the site to do more prominent, you can get a higher ranking. However, be sure to remember that the keyword in the URL must precede the question mark.

URL design principles: 1. Short URL, user-friendly and search engine friendly.　　2.URL can reflect the structure of the website. 3. Permanent links, the URL rules are set, it is best not to make changes. 4.URL should be unified, that is, the unity of uppercase and lowercase letters. 5.URL can be managed, such as 301 turn and 404 error pages.

Iv. Station Optimization

1. When making the product page must be style simple, color, clear classification, primary and secondary trenchant, the content of the text to be clear, clear, and product pictures must be perfect collocation, the overall page must be beautiful, you can retain users as much time as possible to read your products, It's also important.

2. In the site optimization of the website, within the chain is quite important, the link between products and products, columns and links between columns, the recommendation of related products and so on internal links is also very important and can be more products to show our users, can be said to be the best of both worlds, and the ranking of the site is also good , but do not optimize excessive.

3.B2C website content to be updated regularly, the article best original, because search engine like original. has always said that the content is kingly, if you think of replication, sticky paste, I think your foreign trade website will soon be search engine as a spam site, how to marketing products?

4. For the Business-to-consumer ecommerce site, product picture is quite a lot, so that in the optimization of the site at the same time the image of the ALT attribute must be done, so not only to avoid the content of the site duplication, you can do when the server is slow, the picture is not fully open when users deserve this is a product.

Five, outside the station optimization

Outside the station optimization, in fact, is outside the chain construction. Methods in fact, so some, such as paid links, with links to the soft text, with links to the article directory soft text, self-built station Group, blog and so on.

For the selection of the outside chain platform can first look at some of the relevant sites outside the chain or competitors outside the chain, to observe where they stay outside the chain, you can follow, of course, can find new channels is better. In addition, the chain can not be hair, search engines can search the products you promote, find the appropriate forum, blog, etc., targeted to leave the chain, to the people who need to have a certain help, so as to target targeted customers, thereby increasing the rate of conversion of the site traffic.

Summary: Site optimization methods should be similar, want to do business E-commerce site optimization, not only to pay attention to the overall strategy, reasonable layout, but also pay attention to the details of the problem, so that brand promotion is the long-term solution.

This article by www.gaoxiaohong.com Gao Xiaohong Original, welcome reprint, Reprint please indicate the source.