On optimization techniques of webpage title

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Page title, that is <title> label. The content of the title tag is a generalization of the theme of the Web page, equivalent to the topic of an article. Most search engines are headings that extract all or part of a page's title as summary information. Therefore, when we are going to write the title content, we should make the theme stand out and the content concise.

Title Tag optimization mainly includes: "Title length control", "Keyword distribution", "key word frequency" and "keyword combination skills."

First, title length

We know that the title of the summary information in the search results is mainly from the content of the page title. However, in order to improve the user experience of the page, the search engine will be based on the actual situation from the title to intercept the corresponding content to show the user, which in different search engines will have a difference.

In Google's search results, the summary information title length is generally 72 bytes (that is, 36 Chinese characters) around, and Baidu only 56 bytes (that is, 28 Chinese characters) around, beyond the scope of the content will be omitted.

In fact, in order to show the user a more complete title, the search engine will adjust according to the actual situation of the page. For example: In the keyword "car" search results, the Chinese car Web title tag content occupies 72 bytes, and NetEase car channel is 58 bytes.

Although the search engine omits that part of the summary information, it does not mean that the search engine ignores its existence, but does not value it. So, when we're writing a page title, we should limit the length of the title content to 28 Chinese characters (56 English characters), or at least let the relative important content appear in the range.

The title content of the page, as long as can express the theme of the page. Too many keywords will only disperse the center of the title, reducing the relevance of the page, especially when multiple meanings are not related to the keyword. For example: Some people will be in the title of "mobile phone, digital products, video cameras, notebooks" and other topics unrelated, or significant difference between the keywords.

Second, keyword distribution

Keyword distribution refers to where keywords appear in the title. Many people like to put the company or the name of the site in the front of the title, especially the title of the homepage. It's a very unwise way to stand in search engine optimization, unless your company or website name is the primary keyword.

Search Engine Analysis page, in the HTML source code in the Top-down, the title content is the first occurrence of the page information. Therefore, in the front of the title plus the page's primary key, you can effectively highlight the theme of the page, improve the relevance. For example: seo234.com home page title of the main keyword "SEO" is the first occurrence.

third, key word frequency

Many people think that the more times the primary key appears in the title, the better, and repeat the keyword repeatedly in the title. For example: Tencent mobile phone channel home page (shouji.qq.com) in the title of the constant repetition of the main keyword "mobile phone."

In fact, no matter where the page is, the word frequency of the main keyword is not the greater the better, but has a certain limit. I think in the title of the main keyword appears within 3 times, each auxiliary key word only appear 1 times is more reasonable.

In the title, even if the main and auxiliary keywords and word frequency are the same, the way of expression are different. Here are two of the most common ways to express headings:

Mode 1: <title> Games | Casual Games </title>

Mode 2: <title> games-Create the best casual games in the country </title>

These two expressions in addition to effectively improve the main key word "small game", but also increased the meaning of the auxiliary key word "casual games." Among them, "a" is to take the form of a simple arrangement of several keywords, and "B" is to take the form of a description of the main keyword, so that not only the search engine more popular, but also more attractive to users click.

Four, keyword combination skill

The last part of the title optimization is the combination and separation of the main and auxiliary keywords in the title, by separating and combining the key words in the title, it can not only expand the meaning of the title, but also increase the probability of the page being searched.

(1) Separator

Next, we introduce the most commonly used separator in the title, namely, the vertical bar "|", The Space "" and the comma. Let's take a look at the expressions for these types of delimiters:

1) Vertical bar "|": The keywords are divided by a vertical bar;

<title>a| b| C</title>

For example: <Title> Mobile | evaluation | Picture </Title>

2 Space "": The key words are divided by space;

<title>a B c</title>

For example:<title> cell phone evaluation Pictures </Title>

3) Comma ",": comma divided between keywords

<Title>A,B,C</Title>

such as:<title> mobile phones, reviews, pictures </Title>

4 does not exist separator: The key word does not use any separator, for Chinese, search engine can easily identify, if it is English is not feasible.

<Title>AB</Title>

For example:<title> cell phone evaluation Pictures </Title>

The headings in these various forms are similar in meaning, that is, search engines can identify the following keywords in the title: "Mobile Phone", "" Evaluation "," Picture "," Mobile evaluation "," Evaluation picture "and" mobile phone picture ", but the effect of these four expressions is different, generally think:" Vertical bar > Space > Comma > No separator exists.

(2) title spelling tips

A page may have multiple auxiliary keywords at the same time, if the main, auxiliary key words all listed in the title, will cause the main key word frequency too large. For example: The primary key word for a page is "mobile", and the auxiliary key word is "