On purchasing under the line

If the Taobao simple as "E-commerce" This may not be complete, but can not see through the incomplete.

Until recently saw Taobao public manuscript said to formally operate "offline purchase" business: 1.taobao.com, only slowly to Taobao feeling become clear.

Quote a piece of data:

According to the relevant information, we can know that Taobao as a platform-type "E-commerce" in the market share has taken up a hole that others cannot shake, a great victory.

However, compared to those independent sales of electric dealers, Taobao in the Logistics Channel Service has always been substandard, but also subject to logistics, a holiday logistics company holiday, Taobao even if the goods are also difficult to consumers end.

So in the first two years Ma am to establish their own logistics team (Alliance), but the form is greater than the content, service quality is still unable to achieve expectations.

Until now the media said, "give you three years, 3 billion, you can not hit a new shun Fung", indicating that in the construction of logistics channels, the difficulty, pressure is not generally large.

However, Taobao has always been in the idea of the maturity before the multithreading, once there is a clear idea and operation of the way, and then merge integration.

The current 1.taobao.com approach is more like a terminal channel for consumers to provide good distribution services, which have the following characteristics:

I. Settled in the vicinity of residential living area

Two. It was originally based on service and sale.

Three. Multi-365*7 operating mode

If you are a power trader, look at these terminals, you can not be tempted?

This is a product channel's life gate! More than 90% of the convenience stores in Shanghai are subordinate to the farming group, if the Taobao through this access, and even the channels to share the sale of goods and after-sale, and Taobao as a manufacturer channel (product manufacturers of the special Agent) to replenish these services terminals.

This is the Taobao of the terrible. To accelerate the flow of products, and the integration of the line under the various terminal channels.

Is Wal-Mart scary? Not at all, although he has a large area, but the radiation area is too small. Once the Taobao integrates these offline channels. It's equivalent to having a Wal-Mart in a nationwide radiation zone!