On the choice strategy and content construction of the key words in hospital website

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With the rise of the internet industry, the major hospitals in order to better serve customers, so as to maximize the occupation of the market, have established their own website, and in order to improve the hospital website propaganda effect, give full play to the propaganda role of the site, to enhance the hospital and Department of Brand Image, The need for the hospital website propaganda keyword search engine optimization and correct choice, so that the hospital in a specific keyword search in the top, so as to promote the purpose of the hospital website. At the same time, the content construction of medical website is also a very important aspect. Based on these two aspects, the author based on his work experience in the medical industry, put forward the following experience, I hope to be able to help the novice.

First: The keyword strategy of the medical website

Medical websites are highly professional and have to do with their own medical services, and because of the fierce competition in the medical industry, the choice of medical keywords should be the most representative of hospital characteristics and key medical services. Generally speaking, you can grasp from the following points: 1. Stand in the patient's perspective to think. 2. Examine the competitive keywords. 3. Expand the keywords into a series of phrases. 4. Do not use keywords or phrases that are too generic. 5. Do multiple permutations of keywords and choose the best way. 6. Use the glossary of professional concepts to qualify visitors. 7. The use of geographical location to determine the visitors, the above two steps are to get the best value of the flow. In general, the choice of keyword strategy on the one hand can make the hospital website and other sites are different, or some key words are the hospital will focus on the work carried out.

Second: Grasp the number of keywords

In general, the number of Web page keywords should be well grasped, not too much, generally 3-4 most appropriate, if a page of the number of keywords, it is easy to think that the subject is not clear, so that the page is difficult to get good rankings. At the same time in a single page, to control the density of keywords, not too high, otherwise it is very easy to create the risk of cheating.

Third: The distribution of key words to decorate well

Keyword distribution to grasp the key areas, including the title of the Web page code, meta tags in particular to add the core of the hospital key words, can be the text of the main text of the Web page hyperlinks, and do not forget to really contain the keyword words. At the same time should pay attention to the key words do not much, should follow the necessary grammatical rules to form a natural flow of the statement, let a person feel natural.

At the same time, the content construction of medical website is also a very important aspect, the website should start from following several aspects, enrich the content of hospital website:

First: The hospital features and individual prominent departments to carry out packaging publicity, and write related articles.

Second: Introduce the medical new technology and the quality of treatment in this department, appoint the Professional staff to reply the various medical problems that netizens put forward in time;

Third: From the Internet to get relevant articles to rewrite post on the site, so as to enrich the content of the site.

Generally speaking, the hospital chooses the corresponding key words after, the website content carries on the enrichment, then carries on the next construction, a good medical website naturally may obtain the user's favor. Purely personal point of view, I hope to learn with you, finally, the article copyright: Guangzhou Infertility Hospital: http://www.gznxby.com/, Welcome to reprint, but please reprint the time to retain the link, thank you for your understanding and cooperation!