On the construction of the official website of training schools

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As the saying goes, "demand determines value", in today's society, the education and training industry is also a rising sunrise. However, in all walks of life to embrace the changes brought about by the Internet, as a living service category of traditional industries, education and training industry, whether also need to catch a rush to "fashionable" it?

What is the training school website?

The Training School official website refers to the training school as the website organizer, is used to display the school's general situation, the development course, the teacher strength, the hardware facility, the curriculum establishment and so on, is the school designated representative of the school's Internet platform, has the certain authoritative website.

Why do training institutions set up official websites?

The information age has come and the tentacles of the Internet have already covered every corner of the world. Today, students, parents choose training institutions are no longer aimless inquiries, collecting all kinds of enrollment brochures, traditional flyer publicity has gradually lost vitality, training schools to establish their own official website has become a necessary means of survival.

1. Requirements for the development of the Times

Network has become an indispensable thing in people's lives, more and more people have been accustomed to communication through the network, access to information, we have abandoned the traditional model, this is the trend of social development. In this world with the Times to survive, training schools must follow the pace of the times.

2. The necessary way to publicize

The ubiquity and convenience of the Internet will change the passive propaganda and business model of the past, any netizen can browse the school website through the direct click and the friendly link form on the net, the school can publish its own curriculum introduction and the school bulletin on the website, to extend own enterprise culture, the fine course promotion to the target group.

3. Fast and effective information

Because of the interactivity of the interconnection network and the rapidity of information dissemination, so that the network information update speed quickly, users can according to their own needs, through a simple analysis and classification, can be spent before the number of days to collect information, greatly saving the user's search costs.

4. Potential intangible assets

The establishment of the official website, will make the school well-known increase greatly, thus expands the intangible assets, the Enterprise also will obtain the corresponding brand effect. This has a vital role for businesses in a world that focuses on flexible management and cultural effects.

What is the form of the training school website?

The above analysis of whether the training schools need to build the official website of the answer is affirmative, and the training industry has its own particularity, its official website manifestation should have what kind of particularity?

1. Target population analysis

The face of a website content positioning, first of all to analyze the training school site to face the crowd, the author seems to be nothing but the face of two categories of people. First, there is no training needs of the crowd, including the media, partners, individuals and so on. Here is actually to play the role of a corporate website, is to let visitors know that there is such a school, roughly the size of what it is to promote the brand. Second, there are training needs of the crowd, including parents or directly students themselves. This kind of people visit the site's demand is nothing more than two points, first repeat above, or look at the size of the brand. The second is to look at the curriculum, teacher strength, teaching environment, and so on, which is involved in the specific curriculum needs.

2. Platform Style analysis

No matter what type of Web site is a network platform in the end, what is the form of the training organization's website? Is it a simple single page? or a content publishing system? or a student and school exchange platform? These all depends on the strength of the school and the actual demand. Small and medium training institutions if you want to establish a large official website, include many aspects, may not even content updates are busy, the content of the construction of the contrary will give their own brand minus points. Large training institutions can not use simple pages to show their own atmosphere, of course, not to provide their own students with perfect online services.

3. Website content Analysis

Many small training institutions easy to build the school's official website into corporate websites, which can only meet the needs of a subset of users, can not meet the needs of good students. School website for the meaning of students, nothing more than to the site through the collection of information so that students are willing to further the field to understand, so the role of the site to let it establish a first step of interest; for students who have enrolled, need to know what the latest notice of the course, the exam arrangements are Test results when the query and so on this information. So around the two classes of students of different nature, the site to show the value of their useful information, or a simple corporate website so that users will not be interested in more and more.

I think the training school official website to achieve the display of their own image is easy to do, but in the face of potential customers need more effort, after all, these users are the school's "food and clothing parents." And the Internet is an advocate of equality, freedom of virtual society, so training schools before entering the internet to do homework, low posture to meet the needs of netizens, really embrace the internet. The above is simply elaborated the author to the school official website Some views, opinion only for reference, the follow-up author will train the school official website the concrete content and the operation strategy to communicate with everybody, welcome to pay attention to my blog www.miaopeng.com. (Text/Miupeng, reprint please indicate the source)