On the development trend of Internet Advertisement

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Let's talk about the historical background of internet advertising

It was started in 1994 in the United States, as a landmark logo is The Wire magazine launched the www.hotwired.com, while China started late, the first appeared in 1997, advertising the form of animated banner ads. From the development of Internet advertising: The United States is now at 1.5 times times the growth rate of rapid growth, China is 38% of the speed of growth, although the speed is not foreign fast, can be a significant amount of advertising.

With fast, efficient, convenient advantages, the Internet will be sent to a new era of information transmission, but also for enterprises to create unprecedented business opportunities. With the popularization and popularization of internet, network advertising has come into being, as a kind of media with wide audience and low cost, more and more attention has been paid to it.

For the site owner, advertising is also a must-choose road, but online advertising and other media advertising is different.

First, it is a new medium, using the real interactive medium. Compared with the traditional media, network advertising took a new form, the customer sits alone in front of the computer, mobile mouse, choose their own dare to interest in advertising, click Ads can be more detailed, vivid understanding of advertising, this interaction gives the audience enough freedom to choose space.

The second advantage of Internet advertising is that he has no regional, no time limit, the scope of the spread, is a true global media can be seen all over the world.

Thirdly, there is a variety of network advertising. Unlike television media, only through-light video can achieve its effect. Web ads can have banner banners, vertical banners, portals, emails, and online shops, business links and so on. are easy to retrieve, repeatable, information release and information feedback and replacement quickly and timely. There is also a, is also the most critical, the network advertisement sends the information simultaneously also can do the information collection, the investigation.

Network advertising is also with these advantages, in order to achieve the current trend of such a hot development.

Its unique advantages, such as interactivity, real time, rapidity, wide range of communication, accurate statistics of the number of audiences, and large amount of information carrying capacity, will be the precondition of leading the market.

Look at the current Internet, a variety of sites, many of the following (that idiom I forgot).

Personal webmaster More and more, such as springing up, and the formation of a huge force, and the maintenance of these small webmaster growth, what is it? Advertising-advertising fees.

But because they are small sites, there is no traffic, it is not very attractive fixed ads, then the Advertising Alliance will guide us.

Anyway, my own small station, is not ah, do not know that there are no exceptions.

An advertising alliance, usually a network advertising alliance. By 1996, Amazon has provided additional revenue for tens of thousands of websites, which have become an integral part of personal and even vertical networks and portals.

Advertising Alliance includes three elements: advertisers, AdSense and Advertising Alliance platform.

We register to join the Advertising Alliance platform, become the Advertising advocate indirect promotion point, advertisers in accordance with the actual effect of network advertising, such as click Rate, registration amount, installation amount, etc., to the Advertising Alliance platform to pay advertising fees, and ad league based on the actual promotion of each site to pay the settlement.

We through the Advertising Alliance platform to choose the right content of their site ads, user-directed delivery, and through the play ads, guide registration, download, network consumption and other ways to improve revenue.

Since our personal websites are like ants Xiong, hundreds of websites also show that the cost of browsing an ad is much smaller than that of launching a portal. Therefore, we are also an indispensable pillar of the advertising alliance, without us, the alliance can not survive the drop

Ad League is a third-party intermediary role, but because the main income of personal websites from the advertising Alliance, so the operation of the Advertising Alliance has become more, profit sharing with the owners and advertisers increased. More and more portals or vertical websites are involved in the construction of Advertising Alliance platform, Google, Baidu, Ali mother and so on.

Like GG, is currently on the network, more trusted by the people of an advertising alliance, all will have a lot of webmaster Rob to apply for their ads, also because now GG advertising more and more fire, so they also raised the threshold of application, sometimes more than apply, I also tried to apply a few times, and so on for 3 days, It's a mail message for me.

I was almost mad at me.

"XXX: Hello!"

Thank you for your interest in Google AdSense. After reviewing your application, our experts found that it did not meet our planning standards. Therefore, we cannot authorize you to participate in this program.

We believe that our policies help to ensure the effectiveness of Google advertising by publishers and advertisers. We will review all publishers and reserve the right to reject any application. As we evolve, we may be able to expand this program to accept more web publishers with more colorful web content.

Please note that we may not be able to answer queries about the specific reasons for our decision. Thank you very much for your understanding.

Heartfelt thanks, Google AdSense Group to the "

www.adtc.cn Everyone look at me this station AH, it is not formal ah, so wasted 1 weeks of time.

So suggest a new webmaster or not to go to the GG, although he is very famous, but just hit the original Google to do, for the new personal webmaster, will not have much to gain. It doesn't make any sense to be sad again.

Now the ad League is also a lot of countless, big and small add up on the holding, so that webmaster friends is a headache to choose the wrong one, it is very depressed, then you can choose some other ads, General can consider the Alliance, do the alliance must also choose a reputable alliance, have settled

Do not have just done the site, invested in the cost, but also to find a black alliance, it is not a complete commit.

At present this network advertisement flood of Big situation, the Alliance advertisement has divided many kinds: Cpc\cpm\cpd\cpa\cps, among them CPS, CPA's advertisement will dominate the network market.

But to tell the truth, to our stationmaster still has certain risk sex. So to put this kind of alliance advertisement, must master each skill. CPC, is by click Count, CPM is according to the display count, CPD I do not know is according to what, CPS\CPA seems to be the sales split?

Like if only do CPS\CPA, the webmaster of this website, certainly won't how long will be thin a lot of oh, why? Always worried about the benefits. A 1Wip site, there is no guarantee that you have a dozens of yuan per day of income Oh, this is also to see the effect and luck,

If the general new station, the proposal is put a click, put a show, and then put a CPS, so the CPC and CPM is like a site's guarantee, CPS is a commission oh, such a reasonable arrangement for the site owners why not?

So, I suggest, do Cpc+cpm+cps, I personally think of a good money-making package oh. There is a basic salary, a commission.

Haha, just talk about here, the specific trend, I have not fully understand, next time to give you continue to speak ha.