On the display form of the mobile end of the network union

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Baidu's network AU account, put the device has a PC end and mobile end, about the PC side, we may be more familiar with the league site will often see ads, there are fixed, suspended and SMD pictures, in addition to graphic and plain text. And for the mobile end, most people study less, but generally know on the mobile device, consumption of a lot. However, the effect of the mobile end, the return on investment is not high, the value is not worth doing, very few people can be detailed analysis.

And do not say the return on investment, first talk about mobile end of the advertising presentation. In the PC station to put Baidu Network Alliance, Text creative display volume is larger, but the click rate is very low. Consumption is still a picture of advertising, traffic mainly rely on the idea of pictures to attract in. But at the mobile end, text ads not only show a large amount, click rate is also relatively high. But the picture creativity's display quantity is relatively small, the display frequency also can be affected greatly, therefore the flow main source is the text advertisement. So what's the reason? The following small series continues to tell you.

In fact, led to such a result on the one hand, from an objective perspective, the mobile end of the screen is relatively small, image ads narrowed in the mobile end of the overall size is relatively small, user experience is not good, in this case, text ads have advantages. On the other hand, for the Alliance site, the most important thing is the interest, the interest comes from the clicks, there is a click on the profit is divided, so a lot of ads on the PC station is to the picture, but to the mobile end, automatically turned into text ads. In other words, in the mobile end, the main display of opportunities are left to text ads.

Baidu is called hundreds of thousands of Alliance website, is not all the Alliance website has the professional mobile station, is not all mobile station has the Alliance advertisement bit? Generally speaking, the flow of large Web sites have a mobile end of the dedicated site, so that the Network Alliance advertising and PC-side display is not the same. Professional Mobile station, because the user experience is better, the ads click rate significantly higher than the PC station. If it is not a professional mobile station, but the same proportion of the PC station to reduce, then the advertising position in general and PC station, only part of the picture position into text, part of the suspension of advertising because of the impact of customers browsing the Web page, was canceled. But it is clear that such a Web site is relatively low click-through.

Therefore, the Network Alliance in the mobile end of the display form and the PC side is very different, this needs to focus on mobile advertising enterprises, study the characteristics of the mobile end, pay attention to different types of display, the use of good mobile end of this huge flow market. The author of this article: Lisa, please specify the source: http://www.jz182.com/, more experience to share please add personal micro-signal: 66543803, micro-credit subscription number: Jz182com.