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First of all, a friend of search engine optimization (SEO) may need to understand the working principle of the search engine, that is, it is how to let a large amount of pages appear on the search results page and show to the user. In fact, the working principles of search engines or work flow include: Web crawl, included, web analytics, Web sorting and keyword query.
Search engine work principles of the Web page crawl, included. In short, it is to let the Web page into the search engine database, like potatoes into the basket the same truth. Only Web pages are included to appear in search results. So how do search engines find and include Web pages? In the Internet, the URL is the entry address of each page, search engine has a spider program specifically through the URL to crawl the original page. To know Baidu CEO Robin Li is to do the hyper-chain analysis technology. When the search engine spider program found the Web page is not immediately included, but also like or not liking or heavy unimportant relationship, such as whether the original, whether the weight is relatively high.
For web crawling, the principle of collection of SEO strategy. Website or webpage want to be indexed by search engine early, we can establish external link with other website, release chain, also can submit to search engine at login entrance of search engine (of course this way comes slowly, usually up to dozens of days). Site quality is also guaranteed to be included in the premise.
Web analytics of search engine working principle. The Search engine's page analysis process is: 1. Index the original page; 2. Extract page information; 3. Find the keyword and build the index, get the corresponding relationship between the page and the keyword; 4. Keyword reorganization, set up a corresponding list. We are most concerned about is the search engine how to do correlation analysis, because we can do better keyword ranking optimization. Page correlation analysis includes these aspects of the analysis to create a keyword and URL corresponding list: title, keywords and description tags, keyword density, related keywords and the station inside and outside anchor text.
SEO strategy for Web analytics principles. First of all, you need to be in the page title, keywords and description tags accurately write the corresponding keywords in the page. Second, the rational layout of keywords and related keywords is to increase the number of Web pages, but also do not frequency is very high, it looks natural. Again, the need to do more relevant keywords in the station outside the anchor text link, anchor text needs to be the target page keyword.
Search engine working principle of Web page sort. The search engine will need to sort the page after analyzing the page. Search engine combined with the internal and external factors of the page to calculate the page and a keyword relevance and the weight of the page to get the keyword related to the list of pages sorted.
SEO strategy for sorting Web pages. To think we want to do the keyword ranked in the search engine position, we need to improve the relevance of the keyword and page weight of the operation. Raising the correlation in the previous step strategy has been proposed, improve the page weight and do the station inside and outside anchor text has a lot of relationship. Search engine work principle of keyword query. The search engine receives the query request from the user, and after the query information is cut the word matches, then returns the corresponding page sort list to the user. Understand the working principle of search engines, but also on how we do SEO has a great help, especially for novice friends.
Only first understand the search engine work principle, can take the correct measure to the website carries on the systematic search engine optimization, thus obtains the good effect.