On the four questions you need to pay attention to in mobile search ads

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Mobile search ads, also known as mobile paid search, are like our traditional paid Desktop search ads, and your ads need to be paid when clicked. They have a lot in common, however, as mobile search users and Desktop Search users have a lot of differences point out, especially when it comes to the user's search intentions, they use a lot of keywords and search habits are very different, how you targeted them for your mobile search ads is particularly important. So let's take a look at the issues you need to be aware of when doing mobile search ads.

One: Short

Mobile users tend to be less focused on advertising than on desktop users. This actually means that as an advertiser you need to keep your ad copy kept short and keep your keywords focused in short, and while keeping it short is a real challenge, you still have to tell your potential customers what they want with your product through a short ad.

Second: Include your main contact information in your ad

In your mobile ad you have to include important contact information such as your phone number, your website address, or your physical address. Because mobile users are more likely than desktop users to find the information they want, they usually want to be able to contact them immediately. To this end, Google's mobile search advertising AdWord in the ads to add a click-Call function. This means that, for example, a restaurant's mobile search ads can add a click call to the ad to reach a reservation or order takeout. When their phones are adword, they need to pay Google a fee.

Third: Understand those keywords mobile users more often use

A mobile user's search relative to a desktop user's search will have a relatively short search keyword. Use tools to help you study your keywords, such as Google's adword keyword query tool. It can help you choose the most common keywords or keyword groups for your mobile users. We can select advanced options in the background, enter the filter area, and then filter the key words used in mobile devices. As shown in the following figure.

Four: Geographical limitations of mobile search

When we search on the desktop, take me as an example, often search for something like: "SEO", "optimization" and other keywords. But on the mobile device is not the same, the author generally rarely search for these words on mobile devices, the opposite is to search some of the day-to-day problems encountered, such as: "XX snack bar delicious how to XX bus route is what" and so on. This is a more regional search. As our mobile search advertising, you should also first consider your geographical location to carry out reasonable advertising or advertising copy writing.

With the development of mobile network, mobile search advertising is a powerful way to reach your mobile target audience. We should be more careful in dealing with mobile ads than desktop Search ads to create a successful mobile ad. This article by Taobao Crown Shop http://www.jgdq.org exclusive feeds, reprint please leave the link, thank you!