On the future of QR code

Because the micro-letter open the public platform, the QR code has greatly increased the exposure rate. Do not say each site to attract users to carry out the lottery, even the QQ pop-up windows are frequently pop up two-dimensional code ads-because the overwhelming promotion, so that everyone once again understand the QR code.

From the QR code to become the topic of scientific and technological media discussion, it "will not fire" situation has been continued to the present. In fact, all walks of life like QR code, because it builds a reality to the virtual bridge. As soon as you take out your phone and scan the QR code, you pop up the page and show discounts, reviews, or related information--a marketing approach that is considered a direct way to the user.

And Google's campaign to promote QR is the best footnote to this understanding. In 2009, Google's official blog claimed to be launching the favorite Places on Google activity, sending a QR-coded sticker to each entity store. And when consumers scan the QR code directly, they jump to Google Places's page, so consumers can see the online evaluation of the store.

But QR codes and NFC have similar places--users have not yet started using them. Entrepreneur Brenden Mulligan to TechCrunch's contribution to the issue. He points out that QR code scans have been numerous in app Store and Google play, but his friends who don't scan QR codes still don't download QR code scans. Challenging user habits is sometimes tantamount to moving a big mountain.

Perhaps you would cite a counter example-is Japan's QR code not very popular? Yes, in the Japanese QR code everywhere, Japanese users see QR code will be very consciously pick up the phone scan. But the Japanese market is special, the development of the mobile industry ahead of the world. While I was lying on the desk, the Office Lady in Japan was sitting in the subway holding her cell phone to watch TV when I was using WAP to save traffic. QR code is no exception, the first to invent QR code is a Japanese company, the first QR code large-scale application of the country is Japan.

On the one hand, Japan has a relatively special human environment. According to Quora user Matyas Tamas's answer, in Japan, the billboard does not directly display the URL, but the search keyword or QR code display. He speculated that this could be because the older generation in Japan did not like to see the Roman alphabet, and it may have prompted Japanese manufacturers to add QR codes to their mobile cameras since 2002. Later, the integrated two-dimensional code scanning function of mobile phones accounted for 90% of the Japanese mobile phone market. Not only that, operators invest a lot of money and energy in advertising, encouraging consumers to use QR codes. By 2005 the QR code has become a popular thing. According to Infoplant's survey, 73.3% of Japanese people have used QR codes. At the same time, the Japanese underwear billboards, beverage bottles, tissue packaging boxes, business cards and so on things, QR code has become a common symbol.

Have the hardware foundation, the consumer has obtained the long-term education, has formed the user custom, this is the QR code popular Japan's reason. Domoco SoftBank, the Japanese mobile operator, introduced the iPhone because no QR code had caused users to complain until a QR code scanning application was built in.

After three years of brewing and development, QR code in the United States why not popular? Not all mobile phone built-in QR code scanner is a reason. The improper marketing approach may be another reason. Suvajyoti Ghosh's comments on Mulligan's submission were pertinent: "The QR code is not useful, it's very simple." Because there isn't anything interesting behind the QR code. Companies, advertising agents simply use the characteristics of QR code, after scanning only a piece of product video or direct link to the website and so on, there is no imagination. This is a bad experience for users. "-regardless of the potential of the QR code, if it has not been good use, then it will not be able to break through the" last kilometer.

Domestic, QR code as a new thing, began to receive attention. The question is, what's the next step? Like America, China's mobile camera has no built-in QR code. However, micro-mail may be the largest QR code-scanning client-a bit of an advantage in promoting QR codes in the Chinese market. Tencent is also happy to encourage users to use QR codes. However, the micro-letter has just been online to the offline, so that companies involved in the operation of micro-credit accounts, how the future effect is still unknown. What is more worrying is that if the user characteristics of the micro-credit user group are not ascertained, it would be harmful to the user experience to push the message hastily according to their own ideas. Let the user ride the dust and go, no longer look back.