On the promotion strategy of local wedding photography website during 11

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Tomorrow is October 1, 11 National Day is a lot of people married day, so this time is a wedding photo shop more busy period, the same for wedding photography site is also a good time to promote, 11 period of businesses all over the discount activities, promotional activities, local wedding photography sites are generally enterprise stations. So how do these corporate sites plan to promote activities during the festival? I think we can start from line two, at the same time to save the investment cost of promotion. After all, small and medium-sized enterprises in the promotion of investment is not much, in addition to doing some offline activities, network promotion is also essential, summed up is the line and the promotion under the line, but do a good job before the promotion must be meditation planning, then what kind of promotion strategy for wedding photography site?

First: Online promotion, how to do a good job of point to point Marketing

During the festival many websites will go to do the topic page, moreover some website special topic page does very beautiful, unfortunately is lacks to the topic page promotion, the promotion work must carry on before the festival, even must start in advance several months, fully completes prepares the work. For a wedding photography class business station, how to choose the right network marketing means? General Enterprise Station will have online customer service staff, every day there will be visitors to consult related issues, especially before the festival will generally increase the amount of consultation, so this time is very suitable to collect potential customer information. For example: Mobile phone number, QQ number, microblogging address, and so on, with this information can be used to promote the point to point, this part of the potential customers can be divided into two categories: part of just want to consult, may not intend to marry this year, the other part is to catch up in the 11. This kind of user statistics classification, accurate analysis of the user's psychology.

And those who are going to be married in the 11 period of the client has become the focus of the promotion of the object, in fact, can also go to collect more customer information, and so accumulated a certain amount of customer resources, the promotion is much easier, at least this promotion is more effective. than blindly posted on the Internet information and posts a lot better, I feel offline and online promotion can be completely combined, no matter what kind of promotional methods, the first step is definitely to target the user group. The potential customer is the most worthy to promote the object, the premise is to find this part of the customer, online can collect this information, offline can also collect this information, the key is to have this awareness and method. For example, you can give some small gifts to this part of the client, so that other people will be more easily with, everyone has the psychology of petty benefits, the so-called "point to point" of the promotion, in fact, is to promote more effective, which requires you to the customer's psychological grasp of the very accurate.

Second: Offline promotion, Planning good festival activities

Local type of wedding photography site, the main customer base is targeted at the city, so planning a holiday event is necessary, you can plan a live lottery activities, such activities many businesses are doing. 11 During the holiday, most people will go out for a walk, the most important should be the activities of the venue, the choice of large flow of people, of course, certainly need to invest some money. The above mentioned collection of customer information, this time can be SMS or QQ way to inform them, let these customers to participate in activities, a lot of onlookers just to see the lively, or for that point of prizes, is not a real customer. But through such activities can also enhance their visibility, so that more people know that there is this site, in short, festivals during the best can have new ideas, can attract more people's attention. Some time ago the author noted that a hotel has not yet opened, incredibly in the doorway put a very large transformers sculpture, this is indeed a way to attract people's attention.

To sum up: 11 period is the peak of people's consumption, the major electric dealers on the site discounts, prices, in order to attract more users to buy. No matter what kind of business or business, want to seize the opportunity to make a fortune, but many businesses do not make money, for wedding photography industry, this time is a busy season. Wedding photography Business station should also cooperate with enterprises to do a good job during the holiday promotion, and finally wish everyone 11 happy, eat fun good, thank you!

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