On the two core of successful operation of enterprise website: SEO optimization and promotion

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Now many corporate websites have realised that the site is not simply used to show their own users, more is to play the effectiveness of the site, to bring more orders to their own enterprises, so that the operation of the company's Web site from the passive to active, to take the initiative to their own website marketing out, enhance their corporate brand image! So as to obtain more customer recognition, so will give their own enterprises to bring good orders!

The idea is more progressive, but in the process of operation, often go to another misunderstanding, from the original as long as a website, in their own business card, can be printed on the Web site can be, no matter what others do not see, a few years as a day of the site content, began to turn into, in the site page beautification, resort to all means. Many corporate websites, unexpectedly all is the flash creation, the fancy page, the movement music, looks really enough gorgeous, but in SEO optimization and the promotion, seems these gorgeous does not bring any beneficial help! From this we have to ponder, the Enterprise website SEO optimization and promotion should how to do!

To know, the SEO optimization and promotion of corporate Web site is the two core factors of successful operation, if the two points do not good, and then the best site, but also hidden in the glen, not outsiders Super-knowledge, the following author to share their own corporate website about SEO optimization and promotion of several views! Hope to be able to the vast number of webmaster friends help!

One: Do a good job of the site content, the website process from gorgeous into simple

In fact, this is to do the site SEO optimization and promotion of the first step, if there is no good site content, first search engine will not be included, a site content is not always indexed by search engines, and how to get better SEO optimization effect? Besides, the content of a website is not good, light to make gorgeous color, dynamic screen, Although the user can be shocked to live, but when the user wants to find the right content, but no gain, the natural will cause serious psychological shadow, even to this site abhorrence! So the first step must do a good job of the site content construction, do not make some virtual!

And the construction of the content, the key is the combination of core keywords and long tail keywords, especially long tail keywords, often in the site content construction, need to pay special attention to, of course, for some not very popular core keywords, can directly carry out the Core keyword optimization, but if the Core keyword competition is very tragic, That should go long tail surrounded the core of the road, priority for the long tail keyword optimization, so that can be targeted to obtain users!

Second: In the optimization at the same time to engage in the appropriate Baidu bidding rankings

Perhaps many readers think, since to do SEO optimization, why Baidu Bid ranking Ah, this is not a waste? The author thinks, this is certainly not a waste, but a kind can quickly let own website to obtain the better ranking method, if does not carry on the SEO optimization, will cause the competitive price high cost, moreover the effect is not good, Because only natural rank high, can enhance the site's brand performance, can better attract users, but SEO optimization because the results are relatively slow, and Baidu bidding rankings are basically lidengkequ, immediately let your site to get the home page rankings, for just the construction of the corporate website, Baidu bid ranking is still necessary, Only in the SEO optimization to a certain extent, and then give up the bidding rankings!

Third: Appropriate network marketing, especially the promotion of soft text is very important

SEO optimization and promotion in the Web site at the same time, can not simply engage in the promotion of outside the chain, although the promotion of the chain is very important, but can not be very good to achieve the brand of corporate website construction, and a large number of marketing models, soft text promotion is undoubtedly one of the best way, because the soft text promotion, not only can do well the website brand construction, Bring Word-of-mouth marketing effect, at the same time through the soft text to add the core keyword anchor text, improve the effectiveness of SEO optimization, because these soft text anchor text link quality is very high, and SEO optimization is one of the most important aspect, is to promote the quality of the chain!

Of course, these three aspects is just a summary of the content, each aspect will be derived a lot of details of the problem, such as in the network marketing, it is necessary to involve a large number of marketing platform and outside the chain construction issues, in the Baidu bid, will involve a lot of keyword settings, etc. These details need a vast number of webmaster friends from the actual slowly summed up, so you can find more suitable for their website SEO optimization and promotion of the details! The above content by the Jinhua SEO http://www.jhseo.org/in Admin5, reproduced please keep the URL, thank you!