On the value of creating website content

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

How to create Web content value, improve the user's web site participation, reduce the page bounce rate is a big problem facing the website construction. The content construction of the website is very important for a website. Website content is the user chooses to click to enter the website the most responsible factor, a rich content has the depth has the level website to be able to cause the user to visit many times, the website activity degree and the maturity also can ascend gradually. Therefore, to determine whether a website has the potential for long-term development, whether the criteria for profitability is whether the user access to the site after the need for information, whether to meet their needs.

I from the previous experience of operating the site to talk about how to create the value of the site content, reduce the page bounce rate, for everyone's reference.

First, the value of the site content is critical, it directly determines the page bounce rate. The integration of the site can meet the needs of users, so that users profit from the direct reflection of the content of the site is valuable. The value of the content of the website is how much benefit the website can bring to the user. Today, many webmasters have begun to pay attention to the real user experience, is intended to establish a solid and stable user network, so that users experience themselves, so that users consciously devote themselves to the site construction and maintenance work. The premise of the user experience is the site content of the user's attractiveness, can meet the needs of users of all kinds. The real operation of a website, you must actively create the value of the content of the site, firmly attract the user's vision. Webmasters for the construction of the site can not just stay in the network technology level, but also to expand the mind, and constantly replenish the belly of the ink. Webmasters also need to fully read the site to locate relevant industry knowledge and relevant knowledge, and its classification edited to the site, in a simple way to enable users to quickly and systematically understand your site. In addition, the depth of access to users, and users to communicate and understand the needs of users, and fully mobilize the brain, according to the needs of users, innovative rich and perfect content of the site. Many webmaster will be confused find what is the real content of website construction, whether there are any shortcuts or fixed mode. And I am here to tell you clearly, the content of the website construction is not a layer unchanged, there is no way to skyrocketing. What you need to do is to patiently understand the needs of users, according to the needs of users to operate, create the content value of your site, highlighting the characteristics of your site. In this way, can attract more users to click into your site, for the content of your site attracted, the user will be long-term as their home, long-term and stable access has become the inevitable result, so that the page bounce rate can be greatly reduced.

From my own point of view, the beginning of my site does not have their own characteristics, I wander every day in various sites, copy and paste the rest of the content of the site, to "enrich" their own site. At first, the site's click-through rate was impressive. However, after a while, I found that this method is not workable. As a result, they spend a lot of time and energy on each website every day, with little gain. Secondly, users also gradually feel that the content of the site is not enough to attract their eyeballs, reducing the site click rate decline. During that time, I was so anxious that I couldn't sleep all night. Later, a Web site to build an old-timer to mention I said, "Young people, you are not good, website construction must meet the needs of users, only in accordance with the needs of users to operate the site, according to the needs of users to enrich the content of the site, can reflect the value of the site content." It's impossible to get a good result if you bump like a headless fly. The words awakened the dreamer.

Second, the value of the site is merged by the manager and the user to create together. Many people may not understand this sentence. Shouldn't the content of the site be edited by the manager? How could it be with the user? It's actually very simple. The initial content of the website construction is certainly edited by the manager, but with the construction and development of the website, the editor of the manager is far from satisfying the needs of the users. Behind closed doors is a narrow-minded thought. If only rely on the manager to edit the update, only through simple technical means to obtain a little traffic, which is detrimental to the development of the website. If a website wants to develop smoothly, it must go deep into the user, communicate with the user fully, understand the users ' opinions and suggestions, and combine the actual situation to enrich and perfect the content of the website according to the user's demand. According to the user needs to create the content of the site is valuable, is to reduce the site bounce rate of the magic weapon, is to increase the site rankings and weights to promote the development of the site's momentum.

And when the site has more and more value content, the site click Rate Rising, users of the site's participation and loyalty continue to improve. At this time, users will consciously devote themselves to the construction work of the website. The task of the manager is not limited to communicate with the user, according to the user needs to create the content value of the site. The first task of managers at this time is to actively guide users to create Site content value. Generally speaking, the user comes from different class level, different living environment, and the content that the user contributes is more than the website manager more, can satisfy other clicks to enter the website of Netizen's demand. Of course, users contribute to the content of the essence there will be dross. Actively carry forward the essence of the part, eliminate the backward and decadent not consistent with the site operation of the section, which is also a focus of work. Users can better understand the needs of other users than managers, which makes the information and materials they provide more in line with other people's appetites, more in line with their real needs, and can attract more users ' attention. This way, on the one hand, can improve the popularity of the site and browsing, increase the click-through, reduce the site bounce rate. On the other hand, the webmaster has more energy and time to put into a higher level of operation, spent on the site maintenance of the time and energy will be reduced, which for the development of the spiral of the site to expand a huge space.

Third, a large part of the site's profitability depends on the value of the site transaction content construction. Network content of a variety of, as a website, should have their own characteristics, have their own direction of operation. The content of the website determines the operation direction of the website. Whether a website can have revenue, the most important thing is actually the transaction content. The content of the website is multifarious, there is the content that can answer the user question benefit demand, have the content that can satisfy the user interest or the entertainment demand, have the content that can satisfy the user transaction benefit demand. These transactions are mixed together. transactions, which means that the benefits of money in the redistribution between users, more in line with the actual needs of users. Therefore, the operation of a Web site must be a large part of the energy for the site leg content construction. And the website wants to obtain the benefit, relies on the website administrator to post the maintenance order simply or to say a few innocuous scene words to be possible. The most effective way is to actively in-depth direct communication with the user, to promote. Trading is not a one-sided matter, but a matter of mutual participation, which is based on a fair and voluntary basis. Therefore, it is not enough to rely solely on the site administrator's unilateral efforts. Site managers should start from the user's real needs, firmly set up all for the user's idea of service, to raise the great banner of serving users wholeheartedly, from the actual situation of the site set up the actual needs of users, actively listen to the user's one and suggestions, and actively guide users to participate in creating the content of the No user participation in the site transaction content will be empty, feeble. Only the user actively participates in the website content value construction, the website has the value the transaction content only then will be more and more, the user participates in the transaction more frequently, the website obtains the benefit the likelihood also to be bigger.

From my personal experience, whether a website can have vitality and vitality, is the value of the content of the site. The value of the site content is the vitality of the site. To meet the actual needs of users, increase the number of visits to the site, reduce the rate of bounce off the site, improve the visibility of the site. Stationmaster should insist from the user embarks, according to the actual situation of the website, actively guide the user to participate in the construction of the website content, put forward the quality valuable content, expand the channel of the website development, make out a dynamic and vigorous website, realize the spiral development of the website, realize the benefit maximization.

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