One of the oldest marketing methods--mail marketing

Absrtact: In view of the changeable search engine, a lot of stationmaster for optimization and promotion work feel to start, actually, actually, we feel that can not find the way to start, for this I wrote "" and "" two articles, I think if stationmaster really

In view of the changing search engine, a lot of webmaster for optimization and promotion work feel no way, in fact, we feel that can not find the path to start, for this I wrote "" and "" two articles, I think if the webmaster really do not have time to do the original soft text promotion, but rather a different From these several ways to promote, may be outside the intention of the effect. Then this article is after the introduction of pictures and video, and then for you to introduce one of the oldest marketing methods-mail Marketing!

It can be said that this email marketing old This old guy in the era of mail prevalence, the effect is very significant, even in the current era of search marketing, mail marketing has played a pivotal role. We take 10,000 steps back, even if the influence of email marketing is not the same as before, we can not forget it, we still have to master it, and in time to use it.

Let's take a look at how as an SEO should be effective mail marketing, divided into three aspects to elaborate:

One: Resources, that is, how to find the target customer effective email address

The emphasis of this sentence is valid two words, the effective mailbox will give your mail marketing to bring very big promotion effect. Here's a list of three ways I normally use it:

1. Your own website registered mailbox. This is the real potential user, has already been interested in your site, at this time you are in the mail to remind him, very likely to reach a deal, bundled users.

2. Now there are a variety of software can be collected to the website registered email address, you can go to their competitors or the same industry site to take these e-mail addresses, they convert them to their intended users.

3. The use of some literature (Baidu library, etc.) to find, this method is not reliable, first of all, you can not ensure the authenticity of these mailboxes, the second is not to ensure that the owners of these mailboxes are interested in your product or website.

4. Related QQ Group. The QQ group of related industry is certainly the potential user, I this method is not lets you send the group mail, the group mail is viewed is very low! Instead of joining the QQ Group, write down the QQ number, naturally obtained the customer's QQ mailbox, in the mail marketing.

To remind everyone, to eliminate the kind of bulk looking for email address software, email address is not only poor authenticity, and most will go into the junk mailbox, no use.

Two. What kind of message content should be sent to not make the message into junk mail

Each of us has been the mail, know that the mailbox is a dustbin, the quality of the message is low advertising nature, will be sentenced to spam into the dustbin, then how to write the content of the message to avoid entering this situation? also tell you a few points:

1. Each email address, we call the Mother Mailbox bar, can not send too much, the frequency can not be too high, this is very important to grasp a degree, is the probability of a message to be viewed to maximize.

2. Here to recommend the QQ mailbox and Sina Mailbox, these two platforms not only enjoy a high degree, but also send a little more can not be sealed, 50 within the limit.

3. Avoid advertising words in the content, now in order to purify the Internet, each page will have an advertising filter system, probably this thing, if you belong to this range, then the mail will be included in the dustbin.

4. I do not say how important it is to replace the IP, the number of unified IP publishing too, will be sealed!

5. In the preparation of the content of the message, to use the question, consult the attitude to your customers recommend themselves, remember the long speech! You can even chat with email and have a more interactive nature.

Three. Email marketing Details

No matter what kind of hair platform you are using, the important thing is to be able to stick to it, like you only do promotion, it will promote to achieve the ultimate! If your site and your forum, collected a lot of mailboxes, but the customer in a period of time did not come to the site forum active, do not forget these customers, when your forum held what activities , to inform him in advance, may be reversed the overall situation!

Although the mail marketing is a bit outdated, but he is still people like a way, I think mail marketing is a simple way to promote, then I think he has his own purpose, that is: the simple way to achieve the ultimate, more than the means!