Online music service or will be integrated into the future of electric business gaming social

This is a piece of cake for all users who touch the Web, as long as you open a search engine to search for a song's name, or simply search for "online music," and a lot of the songs that carry them will be reflected in your eyes. Looking back, it is now a "golden age" for music lovers to buy tapes, CDs, and downloads of MP3 before listening to music.

The market for wireless music is also exploding in the presence of various music platforms pouring into mobile terminals. AI Media Consulting Earlier this year released data shows that 2013 China's wireless music market size of 39.71 billion yuan, an increase of 6.1%, is expected to 2014 wireless music market size will reach 42.16 billion yuan. At the end of 2013, China's wireless music market user size reached 912 million, an increase of 9.6%. The 2014 is expected to reach 928 million, and the real golden age of the online music market is coming from industry value.

Listening to music is one of the basic needs of the human spiritual life, and these huge numbers are enough to reflect this. Logically speaking, the advent of the Internet, should let the relevant industries, the practitioners are smiling. But we regret to see that, over the years, the key words between the internet and the music industry are always wandering between the words "the tangle" and the "game", the piracy, the division, the shrinking of sales, and the record companies, after years of running-in and Metamorphosis, the music industry is slowly adapting to the new rules, The internet's search for digital music continues. In this change, the future of this market, will be a picture of what?

The memory of the whale

In the early days, the network music acquisition generally has two kinds of way, one is the music website to play online, the second is downloading. Speaking of music websites, some senior netizens may know the whale Music network. The site's performance in the music search market was once exciting, thanks to Google's investment.

August 2008, Google launched a free MP3 search service, the relevant pages are online. The page shows that this free service was launched in conjunction with the giant whale. When the president of Google Greater China said, "Google is very much agree with the whale has been advocating the practice of downloading authentic music ... Through cooperation with the giant whale, together in the integrated search published music function experimental version, to achieve the interests of users, related industries, the interests of the good balance of Google.

At that time, the whale has spent many years to accumulate genuine music library. Chen, the CEO of the Great Whale Music network, once said that the giant whale network has signed a strategic partnership agreement with four big record giants Warner, Universal, EMI and Sony, and that, in addition, thousands of independent record companies at home and abroad are one. "We used the pattern of guaranteed advertising revenue to be divided into 55 proportion to record companies." At this point, we have become the only one in the world with music download authorization, and can do free download of the company, which is why Google to invest in us why. And after the copyright issue, Google is one of my partners and channels. ”

The idea of the whale is also practiced. At the start of the site, Chen's idea was to follow a route similar to Apple's itunes: buying copyrights to record companies and paying for them. But soon realized that music products and Internet channel cooperation must find a free business model, and then have the hit with Google. And Google's goal is, "at that time, Google analysis that Baidu accounted for such a large market share, largely because of the 2003 and 2004 launched in 2012, has proposed mobile phone app album, was once considered the largest innovation, the industry may be the largest one model. Last June, China Telecom set up a wing love music company, try the virtual Equity Incentive mode and internal marketing, etc., plans in the mobile internet, cloud music, music and video, music media and other innovative fields, to become a sufficient influence of digital music cloud distribution platform.

But it remains to be seen to what extent Chinese consumers, already familiar with free downloads of music, will be able to accept the pattern--at a time when users can easily enjoy music from other sites and apps.

Where is the online music going?

Although as mentioned above, the online music industry chain still has such or such problems, for the outside world, but the various attempts to music products, but also to the future of "music omnipresent" prospect full of anticipation. Online music the industry chain, in addition to internet companies, telecommunications operators, in the future may also flip the network music may also have SP and CP Fusion body. For example, the Bandcamp of the United States is such a fuzzy music sales platform for SP and CP boundaries, independent musicians can sell their music through the website to get a higher sales revenue, the rest is Bandcamp. In addition, with the maturity of bandwidth and network technology, online listening will become increasingly common, with media thinking that "the resulting shift in user choice is followed by a search for singers, albums, and styles that are replaced by search patterns, concepts, and details."

For ordinary consumers, the possibility of "paying" for music works, the future will become smaller, the music industry chain will continue to appear a new business model, for example, some operators say, now some independent musicians, have begun to sell cooperative products, operating cafes profit, through these means to meet with the audience to interact , but also a kind of fan economy. Perhaps in the future, this dependence on the emotional fans of the economy is the driving force for consumers to pay, but also can not exclude the online music industry will appear on the existing rules to subvert the "millet" possibility. This kind of "millet" company, in addition to being familiar with how the Internet and the fan economy can bring benefits, new technologies and applications may be used to introduce innovation, such as opening music source files, inviting enthusiasts to participate in creation, such as opening downloads of artists ' albums, which fans can use to recreate their preferences, Even if you don't have music theory, you can get into the habit of composing and arranging. And like electric dealers, games, social, wearable devices, can be integrated into the online music products ...